Kathy Fry

Kathy Fry

Kathy Fry is the 2022 SEGD President and has served on the SEGD Board since 2016. She is a Principal at Mayer/Reed in Portland, Ore.

Kathy directs visual communications services in the design of signage, wayfinding, interpretive and branded spaces for civic, recreation, transportation, cultural, healthcare, education, mixed-use and corporate settings.

Kathy Fry, Mayer/Reed, 2021 SEGD Vice President
Mayer/Reed
Portland

Mayer/Reed

Established in 1977, Mayer/Reed is a 27-person Portland, Oregon-based design studio providing landscape architecture, urban design, visual communications and product design services for the environments in which people live, work and play. Our designs emerge from a process that explores the social, cultural, ecological and historic contexts of each place, resulting in spaces that resonate with genuine identity.

Celebrating 50 years of SEGD with President Kathy Fry

Celebrating 50 years of SEGD with President Kathy Fry

Read Time: 2 minutes 42 seconds
Dear SEGD Community, I’m honored to serve my second and final term as SEGD President in our 50th year as an organization! I invite you to join us this year in “looking both ways” to recognize the evolution of SEGD – we’ll mark the 50th anniversary by joyously celebrating the present moment by equal parts honoring the legacy of the profession and looking forward to all that is to come. 

2022 SEGD Conference Experience Portland: Community, Creativity and Resonance

2022 SEGD Conference Experience Portland: Community, Creativity and Resonance

Read Time: 4 minutes

A gathering of interdisciplinary thought leaders in Portland, Oregon to share inspiration, strategies and ideas that are designed to enhance the human experience.

WASHINGTON, DC—The 2022 SEGD Conference Experience Portland will convene creative luminaries exploring the themes of the community, sustainability, inclusive design practice and design excellence. The Conference promises three inspirational days of experiential design programming from renowned keynotes to curated experiences in Portland, Oregon, June 16-18.

Women Making History: SEGD’s Women Business Owners

Women Making History: SEGD’s Women Business Owners

Read Time: 6 minutes
In honor of Women’s History Month, SEGD is sharing stories about “women you need to know” who are practicing in the field of experiential graphic design. Did you know that many SEGD member firms are owned by women? The following post includes profiles of 12 women members who run their own design studios. The list includes newbies like Rina Alfonso of Studio Aorta to veterans like Paula Rees of Foreseer, former SEGD President, SEGD Angel Award Recipient, and author of the recent Forbes article about Sara Little Turnbull, pioneering designer, design consultant, and consumer advocate.

Your Top Questions Answered: 2022 SEGD Conference Experience Portland

Your Top Questions Answered: 2022 SEGD Conference Experience Portland

Read Time: 2 minutes

Feeling wanderlust after two years of social distancing? Ready to plan a summer adventure? How does Portland, Oregon, sound? SEGD is finalizing plans for the 2022 Conference Experience in Portland! Read on for details, insights, and your top questions answered about the biggest event in experiential graphic design this year.

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