Kathy Fry

Kathy Fry

Kathy Fry is the 2021 SEGD Vice President and has served on the SEGD Board since 2016. She is a Principal at Mayer/Reed in Portland, Ore.

Kathy directs visual communications services in the design of signage, wayfinding, interpretive and branded spaces for civic, recreation, transportation, cultural, healthcare, education, mixed-use and corporate settings.

Kathy Fry, Mayer/Reed, 2021 SEGD Vice President


Established in 1977, Mayer/Reed is a 27-person Portland, Oregon-based design studio providing landscape architecture, urban design, visual communications and product design services for the environments in which people live, work and play. Our designs emerge from a process that explores the social, cultural, ecological and historic contexts of each place, resulting in spaces that resonate with genuine identity.

MacLaren Youth Correctional Facility, East Campus Housing

Merit Award 2020
MacLaren Youth Correctional Facility, East Campus Housing

The Oregon Youth Authority is a correctional agency that has taken a significant departure from the status quo by working to transform the lives of incarcerated youth every day. The goal for the new East Campus Cottages at MacLaren Youth Correctional Facility was to embody a new program for how the most dangerous incarcerated youth in Oregon should live, learn, and heal from trauma.

2020 SEGD Global Design Awards: Tips on Entering to Win Webinar

Feeling overwhelmed by the entry process? Hear from past jurors who saw every single entry before picking the winners and from SEGD staff who make sure every entry gets in front of those jurors. See what makes a project stand out and learn about common mistakes. Questions regarding the guidelines are answered.


Our new online portal will walk you through the entry process—but don’t miss tips and tricks that will put your best foot forward!

President Anna Crider Welcomes 2020 SEGD Board of Directors

SEGD Welcomes 2020 Board of Directors

WASHINGTON, D.C.— Society for Experiential Graphic Design (SEGD) recently announced its 2020 Board of Directors. Notably, respected experiential graphic designer, Anna Crider,Principal at internationally-recognized firm Entro (New York) has transitioned from Vice President to Board President, continuing to pledge her leadership talents to the association.

Wayne McCutcheon, Kathy Fry, Al Ross, and Keith Helmetag - Firm Transitions

SEGD is an amazing community of designers, fabricators and manufacturers who create experiences that connect people to place. One of the many membership benefits of SEGD is a library of talks from SEGD's past events. All videos from 2014 through 2019 are available for viewing for members for free. 

If you are a member please log in (hint: top right below search) if not please join SEGD and experience its amazing resources. First year members receive a discount on the member rate!


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