Kathy Fry is the 2022 SEGD President and has served on the SEGD Board since 2016. She is a Principal at Mayer/Reed in Portland, Ore.
Kathy directs visual communications services in the design of signage, wayfinding, interpretive and branded spaces for civic, recreation, transportation, cultural, healthcare, education, mixed-use and corporate settings.
Established in 1977, Mayer/Reed is a 27-person Portland, Oregon-based design studio providing landscape architecture, urban design, visual communications and product design services for the environments in which people live, work and play. Our designs emerge from a process that explores the social, cultural, ecological and historic contexts of each place, resulting in spaces that resonate with genuine identity.
Read Time: 1 minute
On June 16-18 the long-awaited SEGD Portland Conference will welcome the global design community to meet in person after a two-year delay due to the pandemic.
A gathering of interdisciplinary thought leaders in Portland, Oregon to share inspiration, strategies and ideas that are designed to enhance the human experience.
WASHINGTON, DC—The 2022 SEGD Conference Experience Portland will convene creative luminaries exploring the themes of the community, sustainability, inclusive design practice and design excellence. The Conference promises three inspirational days of experiential design programming from renowned keynotes to curated experiences in Portland, Oregon, June 16-18.
Read Time: 6 minutes
In honor of Women’s History Month, SEGD is sharing stories about “women you need to know” who are practicing in the field of experiential graphic design. Did you know that many SEGD member firms are owned by women? The following post includes profiles of 12 women members who run their own design studios. The list includes newbies like Rina Alfonso of Studio Aorta to veterans like Paula Rees of Foreseer, former SEGD President, SEGD Angel Award Recipient, and author of the recent Forbes article about Sara Little Turnbull, pioneering designer, design consultant, and consumer advocate.
Feeling wanderlust after two years of social distancing? Ready to plan a summer adventure? How does Portland, Oregon, sound? SEGD is finalizing plans for the 2022 Conference Experience in Portland! Read on for details, insights, and your top questions answered about the biggest event in experiential graphic design this year.
Read Time: 2 minutes
Dear SEGD Community, I’m honored to serve as SEGD President. I want to start by thanking Anna Crider for serving as President for the past two years. Anna’s leadership helped SEGD navigate a CEO search, the onset of the pandemic, and rethinking our education and community building through virtual and hybrid platforms. For those of you that I haven’t met, I’m a Principal at Mayer/Reed, a Pacific Northwest firm practicing experiential graphic design, landscape architecture and urban design. I co-founded the SEGD Portland Chapter and then joined the SEGD Board of Directors in 2016. To prepare for this role, I have served on the executive committee as Anna’s Vice President for the past two years.
Read Time: 4 minutes
2021 is here! And as with any new year, it’s a time for rejuvenation, revitalization, and recommitments to resolutions. Here at SEGD, one of those resolutions includes a commitment to encouraging and advocating for diversity within the organization’s membership, programming and leadership.
The Oregon Youth Authority is a correctional agency that has taken a significant departure from the status quo by working to transform the lives of incarcerated youth every day. The goal for the new East Campus Cottages at MacLaren Youth Correctional Facility was to embody a new program for how the most dangerous incarcerated youth in Oregon should live, learn, and heal from trauma.
Feeling overwhelmed by the entry process? Hear from past jurors who saw every single entry before picking the winners and from SEGD staff who make sure every entry gets in front of those jurors. See what makes a project stand out and learn about common mistakes. Questions regarding the guidelines are answered.
Our new online portal will walk you through the entry process—but don’t miss tips and tricks that will put your best foot forward!
