"25" is a mixed-use office and retail environment on a 50-acre campus in Albuquerque, New Mexico. The client challenged Vaughn Wedeen Creative to create a destination as opposed to a location. With that in mind, the identity consists of the unique name "25" (instead of the typical "I-25 & Jefferson Business Park"), punctuation marks as accents to the name, marketing materials, and a tag line that reads "25.
The headquarters building of Crate & Barrel is a sleek, modernist structure designed by Perkins and Will and located within a landscaped campus-like setting. The comprehensive exterior and interior graphics and wayfinding system ranged from monumental site identification signs to room identification signs and workstation nameplates. The interior sign program constituted a large part of the overall wayfinding system.
This network of twelve computerized kiosks creates one-stop wayfinding centers for visitors. The i-Sites integrate existing leading-edge technology with customized components and software. A psychologist worked with the design team on the user interface; redundancy (where users are offered more than one way to get information) was key to the design, which was extensively field-tested. Although high-tech, the low-profile units are designed to fit into a campus where the traditional architecture and park-like grounds are paramount.
For the Krishna Festival in August 2002, representatives of the Hare Krishna movement in New York wanted to provide a way to communicate the Vedic philosophy in an inexpensive (up to $300) but appealing way. The mosaic was a board consisting of 1800 Post-it notes in various colors recently released by 3M. The image was a close-up of the eyes of Krishna, the personification of God in traditional Vedic culture, based on a photo of deities from one of the main temples in Imphal, Manipur, India.
