Clearstory

We are insightful, creative problem-solvers who help people navigate our world.

Every place has a story—one that includes the people and vision that shaped it, and the way visitors experience it. Clearstory illuminates these narratives so that people find the information they need and comfortably navigate their environment. Their wayfinding and placemaking programs enhance buildings and their surroundings, creating memorable experiences that allow visitors to easily connect to a place.

Julie Vogel

Julie Vogel was SEGD Secretary/Treasurer in 2017-2018 and served on the SEGD Board in 2012-2019. She is president at Clearstory in San Francisco.

Julie has been designing signage and wayfinding programs for architecturally significant buildings and environments for over 20 years.

Clearstory

San Francisco

Clearstory Rebranding: One Firm’s Creative Journey

Read Time: 6 minutes

SEGD member firm Clearstory recently won a 2021 National Marketing Communications award in the category of “Rebrand” from SMPS (Society for Marketing Professional Services) for the rebranding of their own company. This included the renaming of the 25-year-old design firm from Kate Keating Associates Inc. to Clearstory. Learn how the leadership and staff of Clearstory launched a creative journey involving more than simply the design of new logos, but included introspection about the identity and goals of the firm itself.

Kate Keating Associates is now Clearstory Wayfinding and Placemaking

Clearstory President and Principal, Julie Vogel and Nikki San Miguel

Read Time: 2 minutes

Kate Keating Associates, Inc., a woman-owned design firm, is pleased to announce its new name, Clearstory Inc., and the firm’s 25th anniversary. The name change coincides with over two decades of work helping architects and institutions bring clarity to the places they create through trusted, client-centric partnerships and collaboration.

KKA Sponsors Student Memberships

Read Time: <1 minute

Zoe Schlosser is a new student member to SEGD and a junior designer at Kate Keating Associates, Inc. (San Francisco) for the summer. She started at KKA in May, as an incoming senior currently studying Communication Design at the University of Cincinnati, DAAD. In her bio, she writes, "I have always been intrigued by the world of design and the ways I can learn to be a smarter and more effective designer."

KKA Focuses on Family at Lucile Packard Children's Hospital

Read Time: 7.5 minutes

Kate Keating Associates (San Francisco) brought nature and nurture to the forefront of their comprehensive, family-centered experiential graphic design work at the new Lucile Packard Children’s Hospital Stanford.

SEGD Welcomes 2019 Board of Directors

Washington— SEGD recently announced its 2019 Board of Directorsincluding the departure of three board members, the addition of four new members and the transition of the office of Secretary/Treasurer.

Departures

Graham Hanson(GHD Partners, New York) served on the Board from 2013 through 2018.

Leadership Transitions at Kate Keating Associates

Photo of Julie Vogel and Nikki San Miguel, KKA

Founding Principal Kate Keating remains a key team member and looks to the future as Julie and Nikki lead KKA on its continued path of helping people navigate and experience their environments.

SEGD Announces 2017 Board of Directors

New York— At a meeting last week, SEGD's current Board of Directorscelebrated notable changes to the Board starting in 2017, including the departure of five board members, the addition of three new members and the transition of the office of Secretary/Treasurer.

Departures