Julie Vogel

Clearstory

We are insightful, creative problem-solvers who help people navigate our world.

Every place has a story—one that includes the people and vision that shaped it, and the way visitors experience it. Clearstory illuminates these narratives so that people find the information they need and comfortably navigate their environment. Their wayfinding and placemaking programs enhance buildings and their surroundings, creating memorable experiences that allow visitors to easily connect to a place.

Julie Vogel

Julie Vogel was SEGD Secretary/Treasurer in 2017-2018 and served on the SEGD Board in 2012-2019. She is president at Clearstory in San Francisco.

Julie has been designing signage and wayfinding programs for architecturally significant buildings and environments for over 20 years.

Headshot of Julie Vogel of Kate Keating Associates
Clearstory
San Francisco

Clearstory Rebranding: One Firm’s Creative Journey

Clearstory Rebranding: One Firm’s Creative Journey

Read Time: 6 minutes

SEGD member firm Clearstory recently won a 2021 National Marketing Communications award in the category of “Rebrand” from SMPS (Society for Marketing Professional Services) for the rebranding of their own company. This included the renaming of the 25-year-old design firm from Kate Keating Associates Inc. to Clearstory. Learn how the leadership and staff of Clearstory launched a creative journey involving more than simply the design of new logos, but included introspection about the identity and goals of the firm itself.

Kate Keating Associates is now Clearstory Wayfinding and Placemaking

Clearstory President and Principal, Julie Vogel and Nikki San Miguel

Read Time: 2 minutes

Kate Keating Associates, Inc., a woman-owned design firm, is pleased to announce its new name, Clearstory Inc., and the firm’s 25th anniversary. The name change coincides with over two decades of work helping architects and institutions bring clarity to the places they create through trusted, client-centric partnerships and collaboration.

KKA Sponsors Student Memberships

KKA Sponsors Student Memberships (image: portrait of Zoe Schlosser)

Read Time: <1 minute

Zoe Schlosser is a new student member to SEGD and a junior designer at Kate Keating Associates, Inc. (San Francisco) for the summer. She started at KKA in May, as an incoming senior currently studying Communication Design at the University of Cincinnati, DAAD. In her bio, she writes, "I have always been intrigued by the world of design and the ways I can learn to be a smarter and more effective designer."

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