Julie Maggos

IA Experiential Design is Dropping the G

IA Experiential Design is Dropping the G

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By Julie Maggos, SEGD, LEED AP | Senior Director of Experiential Design
A Lite-Brite-like chess game on a break-room wall, pulsing lights leading towards reception, the shapes of a logo broken into sculptural elements suspended above a stair—these are all installations at TIAA Headquarters in Manhattan, developed by IA’s Experiential Graphic Design team to express the organization’s brand and culture.

Project Management 101: Managing Clients, Budgets, and Teams

SEGD is an amazing community of designers, fabricators and manufacturers who create experiences that connect people to place. One of the many membership benefits of SEGD is a library of talks from SEGD's past events. All videos from 2014 through 2019 are available for viewing for members for free. 

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The Rise of EGD

Match Headquarters, Dallas (Photo: Thomas McConnell)

Experiential Graphic Design is an increasingly dynamic facet of IA’s practice, and one that reached a tipping point last year. “Clients are really starting to appreciate and understand what EGD brings to the table and requesting the service upfront, especially as the experiential side of design also becomes more valued,” says firm Co-CEO Tom Powers.


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