Julian Frood is an Environmental Designer at BrandCulture in Sydney Australia.
Julian Frood is heavily involved in the design process from the big ideas through to the important fine details. He has achieved numerous award-winning results for BrandCulture's clients and brings creative insight, production knowledge and documentation expertise across a range of projects. Julian is hands-on and responsible for concept realisation, working closely with clients, studio members and suppliers to manage expectations and ensure delivery.
The novel coronavirus has shown how vulnerable many sectors are to future pandemics. While occupancy levels are lower, it’s the perfect time to create more resilient, adaptive spaces, and the experiential graphic design industry has the potential to lead the way.
Sydney studio BrandCulture has published a series of articles explaining how COVID-19 will impact the design of built environments from hospitality and education to healthcare and public spaces. Here are a few of its key observation-based predictions, broken down by sector:
In southwestern Sydney, a new library has been built on the site of former motorsports raceway, Oran Park, where BrandCulture (Sydney) drove the project toward a bold graphic direction.
Recently, experiential graphic design and communication firm, BrandCulture (Sydney) posted a Q&A with one of their designers, Julian Frood, about designing a better passenger experience for commuters.
