Josh Goldblum

Defining Museums: Five Essays by SEGD Members

Defining Museums: Five Essays by SEGD Members

Read Time: 13 minutes

What exactly is a museum? This is the question that the International Council of Museums (ICOM) is asking its 45,000 members. As a worldwide organization of museum professionals, ICOM plays an important role in supporting professional networks, establishing museum standards, promoting cultural heritage, and raising public awareness of museum missions.

Currently, ICOM is working to create a formal definition of “museum”—a highly controversial topic. The list of potential definitions has been narrowed to five, and a vote will determine the final definition.

The following five essays represent the opinions of SEGD members on the pros and cons of ICOM’s proposed definitions.

The Re-Rise Of Experiential Culture: Raina Mehler & Bluecadet

The Re-Rise Of Experiential Culture
Raina Mehler, Director of Media Arts, Superblue
Josh Goldblum, Founder + CEO, Bluecadet

The last two years have drastically shifted the course of the experience economy for the foreseeable future. This discussion investigates what cultural consumers want, what has to change about how these experiences function, and how experience designers can adapt. With more and more interactions happening remotely, the demand is higher than ever for impressive in-person events, adventures, and shared cultural moments.

Recapping Philadelphia: The 2021 SEGD Conference Experience

Recapping Philadelphia: The 2021 SEGD Conference Experience

Read Time: 6 minutes
The 2021 SEGD Conference Experience Philadelphia (November 4–6) has ended, but what a gathering it was! The hope of the SEGD Board, the Conference Co-Chairs and staff was to inspire and reconnect our community of creative professionals and share and celebrate all things experience design—and that is just what happened—and in-person! The following recap presents highlights of the conference, including guest speakers and sessions, NEXPO, the Young Designer Series, participant tours of the host city, SEGD award winners, and of course, parties and receptions. Read on and re-live!

2021 SEGD Conference Experience Philadelphia, rates increase Friday!

2021 SEGD Conference Experience Philadelphia, rates increase Friday!

Read Time: 3 minutes
Grab your ticket to the SEGD annual conference today and save before the rates increase this Friday, October 8. Think of all that you can do with the savings! Share a lunch with your peers who you might not have seen in person for 18 months or give yourself an extra day to explore the sites while staying at the Loews Philadelphia Hotel where the conference is being held!
SEGD has reserved a block of rooms at the Loews Philadelphia Hotel for US$229 plus tax and fees per night. This rate is in effect through October 11, 2021; after that date, unsold rooms will be released. Reserve with code “SEG01N” by calling 888-879-0462 or the online link. Don’t miss out on a chance to be in the middle of the action by staying at the conference venue!

2021 Conference Experience Philadelphia: Reconnecting, Rethinking—and Refueling

2021 Conference Experience Philadelphia: Reconnecting, Rethinking—and Refueling

WASHINGTON—The 2021 SEGD Conference Experience Philadelphia is envisioned to bring three inspirational days of experiential design programming to the local, national and international communities in Philadelphia, November 4–6.

"There is a tremendous sense of anticipation for this year’s SEGD Conference in Philadelphia," says Cybelle Jones, SEGD CEO. "This is an outstanding opportunity to reconnect, network and refuel! We have three days of activities with an outstanding lineup of visionary speakers and keynotes, as well as curated experiences aimed to reunite our community.”

Gore Capabilities Center

Finalist 2020
Gore Capabilities Center

W.L. Gore & Associates’ new Capabilities Center is a comprehensive and interactive spatial and interpretive experience at the company’s Newark, Delaware location. We created a world-class interactive workplace experience to share Gore’s rich history, capabilities, culture, and commitment to innovation with their partners, customers, and visitors.

The Capabilities Center includes interactive experiences including an Immersive Corridor, Advanced Materials Spiral, and Product Wall — all illustrating Gore & Associates’ dedication to improving lives throughout the world.

How Soon is Now? Designing Change


The Society for Experiential Graphic Design (SEGD) brought together multidisciplinary designers from around the world for the first comprehensive and virtual multi-day event dedicated to exhibition and experience design. This series, entitled How Soon Is Now? Designing Change, focused on the current state of museum design processes and practices, and will examine how designers, storytellers and artists create experiences in the physical and virtual realms for audiences of varied backgrounds, ethnicities, abilities, and ages.


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