Building on the youth-oriented SoCal culture of the Black Flys sunglasses brand, this portfolio piece imagines a branded signage program for a Black Flys concept store. Jonathan Deepe's program integrates primary identity signage, product displays, environmental graphics, and a logo inspired by Bat Man, The Moth, and other comic book art.
Nano Jon is the arcade that gamers have always wished for, where the line between the real world and the virtual one is blurred. It is a place where – no matter what your age – you can experience the full spectrum of electronic media from the days of old to today.
Jonathan Deepe, Rocky Mountain College of Art & Design