Joel Krieger

Joel Krieger

Joel Krieger is Chief Creative Officer of Second Story, a design studio focused on the emerging category of responsive environments. Working across both cultural and brand landscapes—they seek to create new kinds of places that defy labels. By immersing audiences in participatory, multi-sensory experience, his work aims to elicit emotion and spark meaningful action.

Joel Krieger, Second Story
Second Story, part of Publicis
Atlanta

Free Zone

Merit Award 2017
Free Zone

The design brief asked the Second Story team to explore the theme of “time” by imagining a future world based on “plausible present technologies, ideas or milieus.” The temporary installation would live in public spaces along a downtown Atlanta block during “Creative Loafing’s Best of Atlanta” annual party.

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