Joel Krieger

Joel Krieger

Joel Krieger is Executive Creative Director at Second Story. Here, he leads interdisciplinary teams in a collaborative, lab-based approach to design — centered on the emerging category of responsive environments. As creative lead for the Atlanta studio, Joel is focused on exploring new methods of making that merge the fields of experience design, visual design, animation, visual effects, industrial design, and architecture. His work spans the gamut of both cultural and brand spaces — transforming passive audiences into active participants.

Joel Krieger, Second Story
Second Story, part of SapientRazorfish
Atlanta

Free Zone

Merit Award 2017
Free Zone

The design brief asked the Second Story team to explore the theme of “time” by imagining a future world based on “plausible present technologies, ideas or milieus.” The temporary installation would live in public spaces along a downtown Atlanta block during “Creative Loafing’s Best of Atlanta” annual party.

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