Joel Katz

The Image of the City

The Image of the City

Fifty years after the publication of Kevin Lynch’s seminal book, his vocabulary and human-centered approach are still shaping urban design and wayfinding.

In my junior year in college, I took a correspondence course in urban geography from Penn State. As I read the textbook in the basement boiler room of an old elementary school (my summer job cleaning and fixing boilers was actually ideal for taking a correspondence course), I discovered an author who would forever change my perceptions about urban planning and design.

MIT Wayfinding & Signage

Honor Award
MIT Wayfinding & Signage, Olin Partnership and Massachusetts Institute of Technology, Joel Katz Design Associates

This master plan addresses the unique urban conditions of MIT's Cambridge campus, the confusing array of destinations encountered by visitors, new students, and faculty, and the lack of any comprehensive wayfinding system. The campus can be opaque and visually unnavigable to the uninitiated.

Joel Katz Design Associates
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