Joe Thoma

Joe Thoma

Joe Thoma is a versatile graphic designer with Cloud Gehshan Associates; a critical thinker / problem solver / creative, with a design education that has equipped him with many related talents including illustration, photography and interaction design.

Joe Thoma was first introduced to environmental graphic design when he participated in an SEGD Summer Workshop. During the workshop, he analyzed an existing signage system and incorporated user-based research into an effective and user-friendly wayfinding system.

Joe Thoma, Cloud Gehshan Associates
Cloud Gehshan
Philadelphia

Spring Garden Connector

Finalist 2019
Spring Garden Connector

The Delaware River Waterfront Corporation was eager to improve the connection between several Philadelphia neighborhoods and the Delaware River. The Spring Garden Connector was notoriously dimly lit, dingy, depressing and it didn’t feel safe. The challenge was to transform the underpass into a safer and more welcoming connection to the waterfront, a major transit station, bike share hub and river trail.

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