Joe Lawton

Valerio Dewalt Train Associates

Valerio Dewalt Train Associates is a 90+ person national architectural and design practice with offices in Chicago, Illinois; San Francisco, California; and Palo Alto, California. Since 1994, the firm has based its practice on the simple idea that whatever the question, design is the answer. But we also believe that before an answer can be provided, one has to do the research to make sure the question is understood.

New Talent 2018: Joe Lawton’s Growing Studio Is a Hybrid of Graphic Design and Architecture

With a passion for environmental graphics, designer Joe Lawton has built a practice dubbed Media Objectives (M-O) within the architecture firm Valerio Dewalt Train Associates (VDTA).

Media Objectives Honors a Bright Past at NEWCITY

NewCity by Media Objectives

The team created an installation made of three structures, each constructed of glazed bricks salvaged from the original YMCA. The front of each of the three segments references the original building’s façade, while the back of each segment features a mosaic of the different colored bricks, symbolizing the YMCA’s role in bringing “two worlds” together—a grounding concept behind the architecture of the original building.

SAIC LeRoy Neiman Center Donor Recognition

Merit Award 2016
SAIC LeRoy Neiman Center Donor Recognition

To honor donors and Board of Trustees members for their investment in the college, the School of the Art Institute of Chicago commissioned Media Objectives at Valerio Dewalt Train to create an engaging donor wall in the main lobby of the new LeRoy Neiman Center. Inspired by the school’s core values—rigor, experimentation, playfulness and invention—the team designed a donor recognition element that is itself a work of art.

Media Objectives at Valerio Dewalt Train

Dialogue : Defining Spaces for All Ages: Workplace & Education Wayfinding

SEGD is an amazing community of designers, fabricators and manufacturers who create experiences that connect people to place. One of the many membership benefits of SEGD is a library of talks from SEGD's 4-6 events a year. Starting from 2014, these videos are available for viewing for members for free. If you are a member please log in (hint: top right below search) if not please join SEGD and experience its amazing resources.

Joe Lawton & Ellen Bean Spurlock - Defining Spaces for All Ages : Workplace Wayfinding

SEGD is an amazing community of designers, fabricators and manufacturers who create experiences that connect people to place. One of the many membership benefits of SEGD is a library of talks from SEGD's 4-6 events a year. Starting from 2014, these videos are available for viewing for members for free. If you are a member please log in (hint: top right below search) if not please join SEGD and experience its amazing resources.

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