Joe Lawton

Valerio Dewalt Train Associates

Valerio Dewalt Train Associates is a 90+ person national architectural and design practice with offices in Chicago, Illinois; San Francisco, California; and Palo Alto, California. Since 1994, the firm has based its practice on the simple idea that whatever the question, design is the answer. But we also believe that before an answer can be provided, one has to do the research to make sure the question is understood.

Media Objectives Honors a Bright Past at NEWCITY

NewCity by Media Objectives

The team created an installation made of three structures, each constructed of glazed bricks salvaged from the original YMCA. The front of each of the three segments references the original building’s façade, while the back of each segment features a mosaic of the different colored bricks, symbolizing the YMCA’s role in bringing “two worlds” together—a grounding concept behind the architecture of the original building.

SAIC LeRoy Neiman Center Donor Recognition

Merit Award 2016
SAIC LeRoy Neiman Center Donor Recognition

To honor donors and Board of Trustees members for their investment in the college, the School of the Art Institute of Chicago commissioned Media Objectives at Valerio Dewalt Train to create an engaging donor wall in the main lobby of the new LeRoy Neiman Center. Inspired by the school’s core values—rigor, experimentation, playfulness and invention—the team designed a donor recognition element that is itself a work of art.

Media Objectives at Valerio Dewalt Train

Dialogue : Defining Spaces for All Ages: Workplace & Education Wayfinding

SEGD is an amazing community of designers, fabricators and manufacturers who create experiences that connect people to place. One of the many membership benefits of SEGD is a library of talks from SEGD's 4-6 events a year. Starting from 2014, these videos are available for viewing for members for free. If you are a member please log in (hint: top right below search) if not please join SEGD and experience its amazing resources.

Joe Lawton & Ellen Bean Spurlock - Defining Spaces for All Ages : Workplace Wayfinding

SEGD is an amazing community of designers, fabricators and manufacturers who create experiences that connect people to place. One of the many membership benefits of SEGD is a library of talks from SEGD's 4-6 events a year. Starting from 2014, these videos are available for viewing for members for free. If you are a member please log in (hint: top right below search) if not please join SEGD and experience its amazing resources.

Your Map to SEGD’s 2016 Wayfinding Event [April 14-15 in Miami]

SEGD Wayfinding Event, April 14-15, 2016

Where can you discover the latest apps and digital signage technologies being used in airports? And learn how human factors research should be informing your next healthcare project? And see the latest in wayfinding/branded environments hybrids in workplaces? You’ll want to find your way to Miami April 14-15 for SEGD’s 2016 Wayfinding Event! Here’s your map.

Wayfinding at Work – Place, Brand and Context [The SEGD Wayfinding Event]

SEGD Wayfinding Event, April 14-15, 2016 with Joe Lawton and Ellen Bean Spurlock, Media Objectives at Valerio Dewalt Train

Whether it’s for high-tech start-ups or more traditional corporate environments, workplace wayfinding has a unique triple mission: not only to guide visitors and employees through complex spaces, but also to create a strong sense of place and support the brand. Joe Lawton and Ellen Bean Spurlock of Media Objectives at Valerio Dewalt Train Associates, along with Brittney Butler of VMDO, will lead the Workplace Wayfinding session at The SEGD Wayfinding Event April 14-15 in Miami. You'll want to be there!

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