Joe Lawton

Valerio Dewalt Train Associates

Valerio Dewalt Train Associates is a 90+ person national architectural and design practice with offices in Chicago, Illinois; San Francisco, California; and Palo Alto, California. Since 1994, the firm has based its practice on the simple idea that whatever the question, design is the answer. But we also believe that before an answer can be provided, one has to do the research to make sure the question is understood.

2019 SEGD Branded Environments: Morning Dialogue

SEGD is an amazing community of designers, fabricators and manufacturers who create experiences that connect people to place. One of the many membership benefits of SEGD is a library of talks from SEGD's 4-6 events a year. Starting from 2014, these videos are available for viewing for members for free. If you are a member please log in (hint: top right below search) if not please join SEGD and experience its amazing resources.

Joe Lawton & Lacey Engelke: Reflecting Workplace Culture through Branded Environments

SEGD is an amazing community of designers, fabricators and manufacturers who create experiences that connect people to place. One of the many membership benefits of SEGD is a library of talks from SEGD's 4-6 events a year. Starting from 2014, these videos are available for viewing for members for free. If you are a member please log in (hint: top right below search) if not please join SEGD and experience its amazing resources.

Joe Lawton

As the Managing Director of Media Objectives, Joe Lawton oversees all aspects of the studio. His passion for creating holistic brand experiences became the foundation for M-O. What started as an experiment in 2012, has now grown to a team of 10 collaborating across three office locations - Chicago, San Francisco, and Palo Alto.

Joe Lawton
Media Objectives
Chicago

Now Introducing... Speakers for SEGD's 2019 Branded Environments

2019 Branded Environment Speakers are as follows: (left to right, top to bottom) Angela Hill, Eric LeVine, Katie Sprague, Nathan Hill, Jill Spaeth, Joe Lawton, Eli Kuslansky, Hyunmi Jenny Lee, Braulio Baptista.

Read Time: 4 minutes
Last year, a record-breaking number of participants gathered in Las Vegas for the SEGD Branded Environments event at the Digital Signage Expo (DSE). If you were there, you know this event is awesome. If you weren't... well, you won't want to miss another year. The 2019 SEGD Branded Environments event is going to be bigger and better than ever! This year's Branded Environments program will feature a diverse line-up of speakers whose work spans the globe. Learn from bright, innovative leaders, who are challenging the traditional expectations of how brand impacts environment.

SEGD Branded Environments Event Returns to Las Vegas

SEGD Branded Environments Promo 2019

LAS VEGAS– The SEGD Branded Environments event returns to the Digital Signage Expo in Las Vegas for the third year in a row by popular demand with a diverse lineup of speakers, tour offerings and opportunities to connect with fellow participants as well as the local design community. SEGD Branded Environments 2019—is the event for the design of brand-centric customer experiences. 

New Talent 2018: Joe Lawton’s Growing Studio Is a Hybrid of Graphic Design and Architecture

With a passion for environmental graphics, designer Joe Lawton has built a practice dubbed Media Objectives (M-O) within the architecture firm Valerio Dewalt Train Associates (VDTA).

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