Joe Lawton

Valerio Dewalt Train Associates Hero Image
Valerio Dewalt Train Associates

Valerio Dewalt Train Associates is a 90+ person national architectural and design practice with offices in Chicago, Illinois; San Francisco, California; and Palo Alto, California. Since 1994, the firm has based its practice on the simple idea that whatever the question, design is the answer. But we also believe that before an answer can be provided, one has to do the research to make sure the question is understood.

NewCity by Media Objectives
Media Objectives Honors a Bright Past at NEWCITY

The team created an installation made of three structures, each constructed of glazed bricks salvaged from the original YMCA. The front of each of the three segments references the original building’s façade, while the back of each segment features a mosaic of the different colored bricks, symbolizing the YMCA’s role in bringing “two worlds” together—a grounding concept behind the architecture of the original building.

SAIC LeRoy Neiman Center Donor Recognition

To honor donors and Board of Trustees members for their investment in the college, the School of the Art Institute of Chicago commissioned Media Objectives at Valerio Dewalt Train to create an engaging donor wall in the main lobby of the new LeRoy Neiman Center. Inspired by the school’s core values—rigor, experimentation, playfulness and invention—the team designed a donor recognition element that is itself a work of art.

Dialogue : Defining Spaces for All Ages: Workplace & Education Wayfinding

SEGD is an amazing community of designers, fabricators and manufacturers who create experiences that connect people to place. One of the many membership benefits of SEGD is a library of talks from SEGD's 4-6 events a year. Starting from 2014, these videos are available for viewing for members for free. If you are a member please log in (hint: top right below search) if not please join SEGD and experience its amazing resources.

Joe Lawton & Ellen Bean Spurlock - Defining Spaces for All Ages : Workplace Wayfinding

SEGD is an amazing community of designers, fabricators and manufacturers who create experiences that connect people to place. One of the many membership benefits of SEGD is a library of talks from SEGD's 4-6 events a year. Starting from 2014, these videos are available for viewing for members for free. If you are a member please log in (hint: top right below search) if not please join SEGD and experience its amazing resources.

SEGD sign greets attendees to the SEGD 2016 Wayfinding Event at Miami International Airport
There's nothing quite like your name in lights!

Now that's the way to greet the SEGD wayfinding community!

It's not every day that SEGD gets to take over the main sign to the entrance of an airport. Especially Miami International Airport, the second largest airport in the country with just over 44 million passengers last year!

SEGD Wayfinding Event, April 14-15, 2016
Your Map to SEGD’s 2016 Wayfinding Event [April 14-15 in Miami]

Where can you discover the latest apps and digital signage technologies being used in airports? And learn how human factors research should be informing your next healthcare project? And see the latest in wayfinding/branded environments hybrids in workplaces? You’ll want to find your way to Miami April 14-15 for SEGD’s 2016 Wayfinding Event! Here’s your map.

SEGD Wayfinding Event, April 14-15, 2016 with Joe Lawton and Ellen Bean Spurlock, Media Objectives at Valerio Dewalt Train
Wayfinding at Work – Place, Brand and Context [The SEGD Wayfinding Event]

Whether it’s for high-tech start-ups or more traditional corporate environments, workplace wayfinding has a unique triple mission: not only to guide visitors and employees through complex spaces, but also to create a strong sense of place and support the brand. Joe Lawton and Ellen Bean Spurlock of Media Objectives at Valerio Dewalt Train Associates, along with Brittney Butler of VMDO, will lead the Workplace Wayfinding session at The SEGD Wayfinding Event April 14-15 in Miami. You'll want to be there!

SEGD Wayfinding Event, April 14-15, 2016
Find Your Way to Miami for SEGD Wayfinding 2016 [April 14-15]

Wayfinding projects for transportation, workplace, education and healthcare environments share some core similarities but also offer widely divergent challenges. At SEGD’s 2016 Wayfinding event, we’ve gathered some of the world's leading wayfinding experts to share the latest best practices, trends and insights with you.

Textura headquarters, Deerfield, Ill.
Brand as Art with Textura

Chicagoland headquarters elevates brand message to art.

Textura was founded in 2004 by three PriceWaterhouseCoopers partners who realized the construction industry needed to embrace the power of digital technology. Today, it’s the leading provider of cloud-based collaboration and productivity tools for the industry. And just like its products designed to increase efficiency, lower costs, and encourage collaboration, its new offices in Deerfield, Ill., just outside Chicago, elevate those qualities to an art form.

Joe Lawton
Joe Lawton

As the Managing Director of Media Objectives, Joe Lawton oversees all aspects of the studio. His passion for creating holistic brand experiences became the foundation for M-O. What started as an experiment in 2012, has now grown to a team of 10 collaborating across three office locations - Chicago, San Francisco, and Palo Alto.

Dialogue : Defining Spaces for All Ages: Workplace & Education Wayfinding
Joe Lawton & Ellen Bean Spurlock - Defining Spaces for All Ages : Workplace Wayfinding
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