Jerome Cloud

Jerome Cloud

2010 SEGD Fellow, Partner Cloud Gehshan Associates.  Virginia Gehshan and Jerome Cloud were the recipients of the prestigious SEGD Fellow Award in 2010. They have built their practice on intellectual rigor, systemic thinking, and a user-centered approach to information architecture.

Jerome Cloud headshot
Cloud Gehshan
Philadelphia

Tyler Arboretum Signage

Merit Award
Tyler Arboretum Signage, Cloud Gehshan Associates

The client was interested in creating a unified visitor experience that included a comprehensive signage and interpretive system for the Tyler Arboretum, a 700-acre outdoor living museum located just west of Philadelphia. The design team conducted planning workshops from which several major themes emerged, including botany, history, and conservation. The resulting comprehensive signage and interpretive system includes 40 interpretive panels of different sizes. The panels are layered with headlines, messages, photos, and playful illustrations.

Cloud Gehshan Associates

Fairmount Park Master Signage

Merit Award
Fairmount Park Master Signage, Fairmount Park Commission, Center City District, Cloud Gehshan Associates

With an astonishing 9,200 acres, 63 neighborhood parks, and a crowded events calendar, the Fairmount Park system is a wonderful resource for Philadelphians and visitors. Cloud Gehshan Associates developed a wayfinding and sign system that extends throughout the park, from the quietest trails through the heart of the city and on to the Delaware waterfront.

Cloud Gehshan Associates

Schuylkill River

Merit Award
Schuylkill River, Schuylkill River Greenway Association, Cloud Gehshan Associates

Schuylkill River Land and Water Emergency Response Location System. The goal was to establish an emergency management information system that would allow land and water-based travelers to accurately communicate their location to emergency service personnel in the five-county Schuylkill River National & State Heritage Area.

Cloud Gehshan Associates

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