The Jerde Partnership

Phil Kim

Phil Kim is a Member of the Board of Directors, a Shareholder and Managing Director Asia Pacific at The Jerde Partnership, Inc. in Hong Kong and Los Angeles, focusing on Jerde’s Placemaking ideas and development of complex urban projects that has helped rejuvenate Asia cities and recognized with over 140 international awards.

Phil Kim
Hong Kong

Predictive Places - Phil Kim


For the past 10 years, designers have had to figure out how to code neighborhoods for people - reflecting accelerated changes for the way they actually live, the way they want to use space, and the way places are actually supposed to function. Phil Kim of JERDE discusses Predictive Places and the process of trying to get much closer to human centered design and, even in large scale projects, try to reflect those kinds of changes.

New World of Coca-Cola

A Coke and a Smile

Museum, cultural touchstone, or marketing tool for the world’s No. 1 brand? With the help of iconic graphics, the New World of Coca Cola manages to be all three.

Andy Warhol may have said it best when he described the universal appeal of Coca Cola. “…A Coke is a Coke and no amount of money can get you a better Coke than the one the bum on the corner is drinking. All the Cokes are the same and all the Cokes are good. Liz Taylor knows it, the President knows it, the bum knows it, and you know it.”

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