Jeff Lancaster

Jeff Lancaster

Jeff Lancaster is the creative director for HOK’s Experience Design group. Jeff Lancaster brings with him experience in creating brand experiences for clients in workplace, higher education, technology and retail that spans two decades. This includes clients such as Johnson & Johnson, Comcast, Bank of America, and LG. Lancaster’s experience has given him the opportunity to be included in the entire process of built projects, from development to creation and finished product.

Jeff Lancaster
HOK
Los Angeles

SEGD VOICES Design Smackdown 2021: Ultimately, Everybody Wins

SEGD VOICES Design Smackdown 2021: Ultimately, Everybody Wins

Save the date for Design Smackdown, SEGD edition!

Join us on September 23 from 6:30 to 8:00 pm (US Eastern Time) for Design Smackdown 2021, sponsored by Designtex, In this virtual live event, designer contestants will team up and compete for the best design solutions in under 40 minutes (think SEGD Design Improv meets “Chopped”). Each of the four teams will present their solutions to a virtual audience of SEGD members and Jurors who will then vote for their favorite concept.

There will be SEGD trivia and prizes!

Celebrating Culture as Brand in the Post-Covid-19 Workplace

Celebrating Culture as Brand in the Post-Covid-19 Workplace

Read Time: 4 minutes
By Jeff Lancaster, Eric Linebarger, Emily Payne, Peter Sloan
Now that working remotely is largely the norm and no longer the exception, what do our new workplaces look like? And how can experiential designers help companies and organizations maintain a vibrant workplace culture and a strong brand identity, both in the office and at home? The experiential designers at HOK lay out some possibilities.

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