Jean-Pierre Lacroix

Desire by Design

Desire by Design by Jean-Pierre Lacroix

Read Time: 15 minutes

 Titled “Desire by Design,” a new book out this month by Jean-Pierre Lacroix of Shikatani Lacroix (Toronto) examines how desire shapes decisions and the role that design can have in the process, offering interesting history, insights from scientific research and actionable advice.

Shikatani Lacroix Rebrands China Zheshang Bank Branches

zheshang by SLC

The new branch designs include several innovative technological upgrades such as a digital queuing system, internet-enabled tablets that customers can use while they wait, an electronic learning zone with a curved digital screen to answer questions and educate customers on CZ Bank’s wide range of services, and an innovative virtual reality zone where customers can experience a virtual banking concierge or relax in a beautiful park setting.

JP Lacroix

With over 30 years of industry experience, Jean-Pierre Lacroix has garnered a reputation as a visionary design thinker, strategist, author, and speaker. Through an unwavering focus on future-proofing brands, Jean-Pierre is driven to produce measurable results through strategic insights that help brands own the at-purchase moment.

Jean-Pierre Lacroix
SLD
Toronto

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