Javier Lloret

WASHINGTON, DC – In a world increasingly enabled by digital technology, designers are continuing to experiment with ways to integrate electronic and traditional media. And experiential graphic designers in particular are learning how to use digital technology—not to replace physical environments—but to enhance users’ enjoyment of the “real” world with the immense content and data created in the virtual world.
 

Puzzle Facade

Remember that Rubik's Cube you burned thousands of hours trying to figure out? Javier Lloret channeled the tantalizing, obsession-making tactile game into a building-size interactive puzzle. It certainly clicked with the 2014 SEGD Design Awards jury, and it will click with you, too. Check it out and get inspired to enter your projects in the 2015 Design Awards. But hurry, you only have 3 more days!

WASHINGTON, DC (December 9, 2014)  – Graham Hanson, founder and president of New York-based branding, strategy, and interactive design studio Graham Hanson Design, is Chair of the 2015 SEGD Global Design Awards jury.

Javier Lloret

Javier Lloret’s work crosses boundaries between media art and design. He holds an M.A. in Interface Culture from the University of Arts and Industrial Design Linz (Austria) and a Master’s degree in Lens-Based Media from Piet Zwart Institute (Rotterdam, The Netherlands). Javier Lloret's interactive experiences investigate the influence that different spatial configurations have in the participants’ behavior. In his line of work in the field of artistic photography and video, he often explores social conventions of behavior in contrast with individuality.

Puzzle Facade was part of Javier Lloret’s thesis project in the Interface Culture master’s program at the Universität für Künstlerische und Industrielle Gestaltung in Linz, Austria. Puzzle Façade brings the experience of solving a Rubik’s cube to the urban space. It transforms the façade of the Ars Electronica center in Linz into a giant Rubik’s cube, inviting passersby to engage with the interactive experience.

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