Jason Smith is the Projects Director of City ID, based in New York and San Francisco, USA and Bristol, UK. City ID is a specialist design company focused on improving people’s understanding and experience of cities, places and transportation systems through the implementation of identity, wayfinding and integrated transportation projects.
PHILADELPHIA—Wayfinding & Placemaking design continue to be the heart of experiential graphic design practice worldwide. The SEGD Wayfinding & Placemaking event in Philadelphia on August 1-2 is poised to bring participants and an international panel of speakers together to tour, connect, discuss and discover urban, regional, campus and transportation signage design.
Finding one’s way through the streets of New York when coming up out of the subway or walking through an unfamiliar neighborhood can be confusing, even for the most seasoned New Yorker. WalkNYC is a new program of pedestrian maps that makes it easier for New York’s 8.5 million residents and 50 million yearly visitors to navigate the city streets.
Moscow’s vision is to build a world-class, dual-language, multi-modal transportation network to improve the experience of the city for citizens and visitors alike. To help realize this vision, the Moscow Department of Transport (DOT) commissioned City ID to create a unifying visual identity and wayfinding system to seamlessly integrate all forms of movement across the city.
