Jason Smith

Jason Smith

Jason Smith is the Projects Director of City ID, based in New York and San Francisco, USA and Bristol, UK. City ID is a specialist design company focused on improving people’s understanding and experience of cities, places and transportation systems through the implementation of identity, wayfinding and integrated transportation projects.

Jason Smith, City ID
City ID
New York, NY

San Francisco International Airport (SFO) Wayfinding Program

Finalist 2020
San Francisco International Airport (SFO) Wayfinding Program

The San Francisco International Airport (SFO) Wayfinding Program combines ambitious changes to enhance the guest experience and optimize Airport operations with reimagined product, service and information designs that are intuitive to use, and more sustainable to manage and maintain. The program sets a new benchmark for the North American aviation sector.

British EGD Practices Dialogue

SEGD is an amazing community of designers, fabricators and manufacturers who create experiences that connect people to place. One of the many membership benefits of SEGD is a library of talks from SEGD's past events. All videos from 2014 through 2019 are available for viewing for members for free. 

If you are a member please log in (hint: top right below search) if not please join SEGD and experience its amazing resources. First year members receive a discount on the member rate!

Jason Smith & Jacob Ehrenberg - The SFO Way: People, Places, Things

SEGD is an amazing community of designers, fabricators and manufacturers who create experiences that connect people to place. One of the many membership benefits of SEGD is a library of talks from SEGD's past events. All videos from 2014 through 2019 are available for viewing for members for free. 

If you are a member please log in (hint: top right below search) if not please join SEGD and experience its amazing resources. First year members receive a discount on the member rate!

SEGD's 2019 Wayfinding & Placemaking Event in Philadelphia, August 1-2

2019 SEGD Wayfinding & Placemaking event takes place in Philadelphia, PA, August 1-2.

PHILADELPHIA—Wayfinding & Placemaking design continue to be the heart of experiential graphic design practice worldwide. The SEGD Wayfinding & Placemaking event in Philadelphia on August 1-2 is poised to bring participants and an international panel of speakers together to tour, connect, discuss and discover urban, regional, campus and transportation signage design.

WalkNYC Pedestrian Wayfinding

Merit Award 2016
WalkNYC Pedestrian Wayfinding

Finding one’s way through the streets of New York when coming up out of the subway or walking through an unfamiliar neighborhood can be confusing, even for the most seasoned New Yorker. WalkNYC is a new program of pedestrian maps that makes it easier for New York’s 8.5 million residents and 50 million yearly visitors to navigate the city streets.

PentaCityGroup (consortium)

Wayfinding for Moscow

Merit Award 2016
Wayfinding for Moscow

Moscow’s vision is to build a world-class, dual-language, multi-modal transportation network to improve the experience of the city for citizens and visitors alike. To help realize this vision, the Moscow Department of Transport (DOT) commissioned City ID to create a unifying visual identity and wayfinding system to seamlessly integrate all forms of movement across the city.

City ID and Billings Jackson Design
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