Read Time: 6 minutes
Touted as “an icon for a new age,” Dubai’s new Museum of the Future is a marvel of structural engineering and architectural design. Its elliptical form, monumental size, and striking calligraphy-covered façade stand out against the more anonymous backdrop of the city’s motor freeways and urban highrises. Inside, there are no collections of objects on display. Rather, the museum boasts five floors of interactive exhibition spaces where visitors are encouraged to “see, touch and shape our shared future.” Two SEGD member firms—Jason Bruges Studio (London) and Atelier Brückner (Stuttgart and Seoul)—took on the challenge of interpreting and presenting the “future” by designing two very different experiences for two different audiences. 

Watch Time: 48 minutes
What can we do, as experiential graphic designers, to better support the stewardship of the Earth and the sustainability of the natural environment? To help answer this question, SEGD is presenting a series of video talks originally recorded for the 2020 SEGD Exhibition + Experience Conference. Next up is Jason Bruges (Jason Bruges Studio, London) who presents “Sustainability as a Narrative Experience.”