Geumho-dong in Seoul is a neighborhood which was built with housing as a top priority—to its detriment. Over 90 percent of the homes built in this neighborhood have no parking spots, or even streets appropriate for vehicular traffic.

To continue their drive to become the top tire brand in the world, Hankook Tire recently finished construction on the first high-tech R&D campus in Korea. Designed to be a growth engine for Hankook Tire through innovation, it made possible meaningful collaboration and rapid prototyping between various segments of the company. State-of-the-art manufacturing and testing facilities are now easily accessible for researchers and designers to test radical ideas and processes, only steps away from their office.