James Provenza

SFMOMA: Identity and Placemaking

Finalist 2018
The New San Francisco Museum of Modern Art: Identity and Placemaking

The building identification provides a visual presence for the museum within the surrounding cityscape. Large-scale exterior signage was added to the two main entrances not just to increase visibility of the entrances, but to provide a visual link between the faces of two architecturally distinctive buildings with entrances on different streets. A warm red logo was installed on the new white façade on Howard Street and a white logo was placed on the existing warm red brick façade on Third Street.

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