James Brown joined Steer Davies Gleave in 2012 to develop the company’s growing creative offer, across the breadth of its service offer including wayfinding, information design and branding. He has led projects both within the UK and Internationally from strategy through concept and detailed design to delivery. The core areas that define the Steer Davies Gleave practice are place, identity and movement.
Toronto’s PATH is the world’s largest underground pedestrian complex. The network connects office towers with public transit, and experiences more than 200,000 business-day commuters, and thousands of additional tourists, visitors and residents.
As a first step in establishing a wayfinding strategy to support smaller destinations across town centers, the London Borough of Tower Hamlets wanted to develop a high-level wayfinding strategy for Brick Lane and identify a series of characterful, creative and distinctive interventions to increase footfall and aid discovery and exploration.