Interface Design

Andrea Fineman

Andrea Fineman is a designer at Adaptive Path, a user experience design and consulting firm in San Francisco. Fineman is also a coder, a service design enthusiast, and a 2015 graduate of Carnegie Mellon's master's program in interaction design. Her research on customer/employee interaction, personalization, and data is published in SEGD’s online academic research journal Communication + Place.

Andrea Fineman
Andrea Fineman Sketchbook
San Francisco

Christian Lachel

Christian Lachel is a industry leader at turning brands into destinations and past board member of SEGD. Christian works with the world's leading brands, museums and cultural attractions to help turn their story into engaging experiences that audiences love. An accomplished creative director, producer and storyteller who brings creativity, design expertise, business acumen and strategic direction to BRC Imagination Arts. Christian creates emotionally engaging experiences that audiences love and that increase brand loyalty.

Christian Lachel, BRC Imagination Arts
BRC Imagination Arts
Los Angeles

What is Customer Experience and Why Should You Care?

Customer Experience is not just about the experiences customers have in retail settings. CX also refers to users in non-retail settings as well. At SEGD’s CX Workshop—March 10 at the Digital Signage Expo in Las Vegas—you’ll see how this form of experience design is using digital technology to connect people to brands and spaces—from retail stores to sports arena and from hospitality and entertainment venues to corporate spaces.

Nature Lab at Natural History Museum of Los Angeles

Nature Lab Exhibit

Nature Lab, a new exhibit at the Natural History Museum of Los Angeles, uses media and lively graphics to invite visitors to “put their nature eyes on.” Gallagher & Associates and KBDA collaborated on the project, which was a 2014 SEGD Global Design Awards winner. Do what comes naturally—allow your work to shine by entering the 2015 SEGD Global Design Awards. The deadline has been extended to Feb. 28!

Customer Experience in the State of Flow

dBCube by Stimulant

Innovation studio Stimulant uses emerging technologies to transform static physical spaces into dynamic interactive environments. Their ultimate goal, beyond connecting people with brands, is to create that elusive State of Flow between content, curiosity, and memorable experience. Join Stimulant CEO Darren David at SEGD’s CX Workshop March 10 in Las Vegas! This week, he and Design Director Nathan Moody gave SEGD a sneak preview of their presentation on balance, technology, and emerging possibilities.


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