Interactive Experience

Ideum Takes a Journey Through the Human Brain

Ideum Takes a Journey Through the Human Brain

Read Time: 1.5 minutes

Ideum (Corrales, N.M.) was part of the project team on the recently-opened Journey Through the Human Brain exhibition at the South Florida Science Center and Aquarium in West Palm Beach. The firm's creative services and media systems teams spent more than a year designing, developing and installing two of the exhibition's most immersive and technically sophisticated experiences. These two exhibits—"Deep Dive Into the Brain" and "Brain Development Wall"—were both designed for multiple simultaneous users.

YouTube Lobby

Merit Award 2019
YouTube Lobby

YouTube approached the design team, requesting a cohesive lobby experience that would unify the space with their brand. For employees, this area was thought of as a sort of Grand Central Station, a hub that everyone passes through multiple times a day. For visitors, the lobby would likely be the only part of the company that they would be granted access to—and the experience had been perceived by many as anticlimactic.

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