Kim Baer, principal of Los Angeles-based design studio KBDA, is a strong believer in the power of design as a strategic tool. Her firm has created research-driven work for clients as diverse as the Getty, Amgen, Hyatt, Nike, the Natural History Museum of Los Angeles, Inner-City Arts, the Skirball Cultural Center, and the LA Philharmonic.
KBDA specializes in helping organizations hone their positioning and messaging. Once that messaging has been crafted, KBDA is well known for its focus on audience experience, whether that is expressed online, in print, or in a 3D environment.
Klaus Bjerager has worked with IA and wayfinding over the years in two different capacities: as an information architect (both in the "traditional" analog way and as defined by Morville and Rosenfield for the web) and as an educator.
Lucy Holmes is a member of the 2018 SEGD Board and owner of Lucy Holmes Design in London.
Lucy has created design solutions and information graphics for wayfinding schemes including Tate Modern, The National Gallery, The V&A Museum and Albert Dock in Liverpool; interpretation graphics for several exhibitions at the Tower of London; and an information graphics strategy for Virgin Atlantic.