Information Design

Border City

Honor Award 2017

Building a wall between the U.S. and Mexico was a focal point of the 2016 U.S. presidential election; the idea has turned attention to the border between the two countries but ignores the point that they coexist in a complex synergy. Designed in collaboration with FR-EE / Fernando Romero Enterprise in response to the official theme, “Utopia by Design,” “Border City” is the Mexico installation at the first annual London Design Biennale.

Kim Baer

Kim Baer, principal of Los Angeles-based design studio KBDA, is a strong believer in the power of design as a strategic tool. Her firm has created research-driven work for clients as diverse as the Getty, Amgen, Hyatt, Nike, the Natural History Museum of Los Angeles, Inner-City Arts, the Skirball Cultural Center, and the LA Philharmonic.

KBDA specializes in helping organizations hone their positioning and messaging. Once that messaging has been crafted, KBDA is well known for its focus on audience experience, whether that is expressed online, in print, or in a 3D environment.

Kim Baer, KBDA
Los Angeles, CA

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