What's 21 feet long, weighs nearly three tons and can accommodate 20 people at a time in Orlando, Florida? It's not the teacup ride, it's a massive Italian marble-clad touch table, custom-built by Ideum (Corrales, N.M.) in conjunction with an all-star team that included firms Gensler, IDEO and Second Story.
One of the most popular mantras for innovation is “avoid criticism.” The underlying assumption is that criticism kills the flow of creativity and the enthusiasm of a team.
The notion of “design thinking”—which takes some of the tools involved in shaping physical products and applies them to the task of building better systems and organizations—has been around for decades.
“Good design is good business”: This line from then-IBM president Thomas J. Watson Jr.’s 1973 speech at the University of Pennsylvania has become a battlecry for the place of design in business operations.
