Identity

Poulin + Morris Revitalize Cornell Communications
Poulin + Morris Revitalize Cornell Communications

In dire need of a space befitting their Ivy League reputation for excellence, the Department of Communication at Cornell University enlisted JMZ Architects and Planners and renowned design firm Poulin + Morris Inc. to spearhead the revitalization effort.

Westfield by BrandCulture
BrandCulture Weaves Story of Westfield

A master upholsterer, disappearing maps and a continuous thin red line are just a few of the tactics employed by BrandCulture to bring Westfield’s incredible history to life.

John Emshwiller, Gensler
John Emshwiller

John Emshwiller is co-chair of the Los Angeles Chapter.

John Emshwiller is a Senior Associate and Design Director with more than 19 years of professional brand design experience. He dedicates himself to providing clients with authentic designs and strategies that when completed are impactful and consistent with company’s visual identity.

The Andrusko Group Hero Image
The Andrusko Group

The Andrusko Group specializes in architectural applied arts involving stone materials, with a healthy and liberal appreciation of everything else. Founded by Peter Attila Andrusko in 1990, The Andrusko Group serves to educate architects, landscape architects and designers, EG designers, and general contractors about the many varied product and service capabilities being offered to create space in the built environment.

C&G Partners Hero Image
C&G Partners

The Firm
C&G Partners is a multi-specialty creative studio, dedicated to design for culture — from cultural organizations to organizational culture.

Kacie Farrar, Perkins+Will
Kacie Farrar

Kacie Farrar is a branded environments designer for Perkins+Will, based in Atlanta, Georgia. Perkins+Will is an interdisciplinary, research-based architecture and design firm established in 1935.

Through the use of proprietary tools such as patterning and strategic opportunity Matrices, Kacie Farrar identifies a client's unique "DNA" and integrates that into tangible brand expressions, experiences, and environments. Through this process, meaningful two- and three-dimensional experiences are created to communicate a company's brand and achieve its goals.

api(+) for Fresh Thyme
api(+) Design is Winning for Fresh Thyme

The original design concept for Fresh Thyme Farmers Market is already winning awards, from both Grocery Headquarters and Progressive Grocer magazines. api(+)'s services included brand strategy, store planning, prototype design, graphics, architecture and rollout.

3 images of National Parks Service Graphics elements
National Park Service Identity and Signage

From the SEGD archives, circa 2009: this project was a very important contribution to the National Park Service, which celebrated its centennial less than a month ago on August 25, 2016. With the help of a graphic identity that reflects the National Park Service mission, “America’s best idea” keeps getting better.

Arthur King, Arthur King Consulting
Arthur King

Arthur King is one of the world’s more experienced corporate communications experts and sign specialists.

As a Design Director and then Vice President of Lippincott, the renowned pioneers of Corporate Identity in New York, Arthur King designed and directed branding projects for Hertz, Eastern Airlines, Citgo and New York Life. Moving to London, he managed the European roll-out of the Chrysler identity program, then headed Lippincott’s design operations.

Derek Koch, Poulin+Morris
Derek Koch

Derek Koch is a designer at Poulin + Morris Inc. responsible for project design, management, and coordination. His current work includes comprehensive environmental graphics, donor recognition, wayfinding, and exhibition design programs for educational institutions including Vassar College’s Integrated Science Center; and environmental graphics and wayfinding sign programs for Conrad New York, 499 Park Avenue, New York Marriott Marquis, New York-Presbyterian, and Princeton University.

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