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Designing After Dark: Localizing the Experience of Fun with Cultural Sensitivity, Greg Merkel

Greg Merkel, Creative Director, ICRAVE (New York)
Merkel explores how you navigate tensions between cultural norms, consumer desires and client expectations (not to mention what’s legal) to develop design solutions. Merkel shares how his team localized the experience of fun with cultural sensitivity while reimagining iconic hospitality brands for emerging global markets.

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