Hunt Design

National Mall Signage and Wayfinding

With All Due Respect

A new signage and wayfinding program for the National Mall informs and guides visitors, but treads lightly.

When Pierre L’Enfant envisioned a “Grand Avenue” that would serve as the central axis and monumental core of the District of Columbia, he dreamt of ceremonial spaces and a tree-lined boulevard "…four hundred feet in breadth, and about a mile in length, bordered by gardens, ending in a slope from the houses on each side..."

The Image of the City

The Image of the City

Fifty years after the publication of Kevin Lynch’s seminal book, his vocabulary and human-centered approach are still shaping urban design and wayfinding.

In my junior year in college, I took a correspondence course in urban geography from Penn State. As I read the textbook in the basement boiler room of an old elementary school (my summer job cleaning and fixing boilers was actually ideal for taking a correspondence course), I discovered an author who would forever change my perceptions about urban planning and design.

Museum of Science and Industry Wayfinding

This Way to Science

Chicago’s Museum of Science and Industry needs to inspire a new generation of scientists. But first, it needs to show them the way through a colossal space.

If you ever wondered how 27 million people could have attended the World’s Columbian Exposition in Chicago in 1893, then perhaps you haven’t set foot inside the Museum of Science and Industry. Housed in Burnham and Root’s Palace of Fine Arts—the only one of approximately 200 World’s Fair structures still standing—it encompasses 1.3 million square feet.  

Hunt Design - San Diego International Terminal 2

Photo of San Diego International Airport wayfinding signage

Hunt Design (Pasadena, Calif.) continues their 10-year relationship at San Diego International Airport with all new signage for the expanded Terminal 2 West. Executing their own signage master plan, the Hunt Design team worked with HNTB to plan and design all passenger signs and traveler information systems. More than 800 graphic elements welcome and guide passengers through the 10 new gates and renovated areas of the 430,000-square-foot facility.

Hunt Design - Old Pasadena

Photo of Old Pasadena wayfinding signage

Hunt Design (Pasadena, Calif.) created signage for Old Pasadena in 1984, in one of the first urban wayfinding programs. Now—almost 30 years later—and after two years of planning, design, and approvals, the designs for the citywide sign program are popping up all over Pasadena. The 300-sign effort displays directions to more than 40 important destinations and unifies the city’s four downtown districts with similar, but color-coded, elements.


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