Honor 2005

Capital Metro Experience Design

Honor Award
Capital Metro Experience Design, Captial Metropolitan Transportation Authority, fd2s

Austin's Capital Metropolitan Transportation Authority is on the cusp of significant expansion including a new park-and-ride initiative, new technology-enhanced vehicles, the addition of a commuter rail, and a dramatic growth in its service levels. fd2s was selected to provide comprehensive experience design services covering existing and planned transit offerings.

fd2s, inc.

Children's Museum of Pittsburgh

Honor Award
Children's Museum of Pittsburgh, Pentagram

Since 1991, the museum has been housed in the landmark Old Post Office building in Pittsburgh's Allegheny Square section. In 2000, the museum commissioned an expansion that would link the Post Office with the neighboring, vacant Buhl Planetarium. The new expansion has bridged the two buildings with a three-story structure that provides a new entrance and additional exhibit space.

Pentagram

M.D. Anderson Access System

Honor Award
M.D. Anderson Access System, The University of Texas M. D. Anderson Cancer Center, fd2s

The consultant began the project with an in-depth analysis of the needs of patients, visitors, and the staff that serve them. The understanding cultivated during this intense analysis phase led to the development of a strategy that called for the creation of a unified and highly recognizable system to address the needs of users at every possible point of contact.

fd2s, inc.

Mini Store

Honor Award
Mini Store, Apple Computer

Apple Computer unveiled its revolutionary mini store in five locations across the U.S. Each store is 750 square feet, about half the size of the smallest Apple Store footprint. The design consists of stainless steel walls, backlit graphics, seamless overhead lighting, and a white poured, high-gloss floor. The unique combination of materials and innovative execution of the photography and signage, in addition to the small size of the store, makes this retail design unlike any other in the marketplace.

Apple Computer

Shake Shack

Honor Award
Shake Shack, Madison Square Park Conservancy, Pentagram

The signage and graphics for this kiosk display a visual sophistication and sense of humor appropriate to the area, which might unofficially be called the city's design district given its concentration of studios and firms. The graphics combine the aesthetics of the area's deco heyday, the surrounding historic architecture, and the directness of fast food stands. The signage typography is designed to look playfully heroic in terms of scale, with Coney Island-sized letters across the roof - but in elegant, modern, stainless steel.

Pentagram

Temporary WTC Path Station

Honor Award
Temporary WTC Path Station, The Port Authority of New York and New Jersey, Pentagram

Pentagram created a comprehensive program of wayfinding and environmental graphics for the temporary PATH station at the former site of the World Trade Center. The station is designed as a stopgap until the new transportation center is completed in 2008. Because the station was deliberately designed to be temporary, the architecture is expeditious, open-air, and impermanent. The building is not air conditioned or heated, and looks directly into the Ground Zero site.

Pentagram

Voices

Honor Award
Voices, Forum Barcelona 2004, Ralph Applebaum Associates and Mona Kim Projects

A celebration of the act of human communication and linguistic and cultural diversity, Voices was one of the main features of an international exposition. The exhibit aimed to draw attention to the conditions of liberty that are a foundation for the necessary dialogue among cultures. The exhibition needed to present two contradictory views: cultural diversity as a heritage we must preserve and communication as essential in an increasingly interdependent world.

Ralph Applebaum Associates, Mona Kim Projects (creative direction of graphics and AV)

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