Although the National Park Service (NPS) greets nearly 300 million visitors a year at its 390 parks, monuments, and historic sites, their standards for signing (developed in 1966) were limited to motorist guide signs and simple identification panels. Based on eight prototypes developed for parks including Yosemite and Grand Canyon, and surveys of over 150 other parks, the design team developed a customer-oriented managed system for visitor communications in national parks.
The purpose of Rewarding Lives, featuring more than 80 portraits by Annie Lebowitz, was to bring an uplifting, memorable experience to the lobby of the newly re-opened American Express Headquarters in the World Financial Center, which was nearly destroyed on September 11. Part of the challenge was to fulfill the responsibility artists have after tragedy. Everything about this experiential brandscape is unique. The Moderns insisted on using honest, pure, simple materials throughout the space.
San Francisco International Terminal Building Food and Retail Signage Program. While tenants at the International Terminal Building included top restaurants, retailers, an airport museum, and the San Francisco Museum of Modern Art Store, ...
This event component of Nike's largest ever marketing initiative evolved over years to represent an environmental, interactive, branded experience charged with bringing to life kids' passion for football and the brand through authentic athletic participation. Nike launched the Secret Tournament campaign to promote Nike Football with 24 elite football players, eight teams, and one rule – first goal wins! The scorpion became the symbol for these underground tournaments focusing on speed and creativity, with an emphasis on making every touch count.
This exhibit introduced the new Sony PlayStation video games to retail buyers, video game executives, and video game developers at the E3 video game trade show in Los Angeles. In the video game world, where sensory overload is the product, the challenge is to organize and focus this overwhelming anarchy. The concept was a formal circular skeleton surrounded by large stairways – easy to approach, simple to navigate, and exciting to be in for the 100,000 attendees who visited over three days.
This project celebrates the 150th birthday of Antoni Gaudi's birthday by creating a sign system for Spain's capital of Barcelona. The image of Spain is one of vibrant passion, expressed through the architecture and seen through Gaudi's work.
Community Architexts, a non-profit arts organization, developed and implemented a public design program within the depressed commercial district along Chicago Avenue in the Austin neighborhood of Chicago. The program was intended to collect and articulate the collective public voice of the largely invisible community of mothers, daughters, and caregivers in this inner city neighborhood.