Apple approached both USWeb/CKS and Eight Inc. to develop a unique environment within the CompUSA San Francisco store. Apple had two challenges: the first was to create a highly visible space that encouraged the customer to experience Apple products in a non-retail environment. The interior architecture and fixtures drew from new store-in-store components and Apple event vocabulary. The brand was expressed in a very simple yet confident manner, blending genius banners and related manifesto; product packaging and the new rendered logo. The second challenge was the schedule.
The Endurance: Shackleton's Legendary Antarctic Expedition
The Endurance: Shackleton's Legendary Antarctic Expedition was the most comprehensive presentation ever mounted to describe the epic story of the 1914 expedition led by Sir Ernest Shackleton on the ship Endurance.
Hancock Park is home to both the Los Angeles County Museum of Art and Page Museum of La Brea Discoveries. Containing natural tar pits and fossils, the park is a natural historic site where both science and art are combined. To enhance the social and aesthetic values of the park, landscaping, environmental design, lighting and architecture all came together to create a rejuvenated place. The new environmental design expands beyond traditional identification and wayfinding signage.
The primary objective of this trade show exhibit was to position the Levi Strauss brands as leaders of men's apparel trends. The company's former exhibit occupied 20,000 square feet in the farthest corner of the exhibit hall and had struggled through twenty years of use. In redesigning its trade show exhibit, the client was aware that a massive "corporate" exhibit would alienate buyers focused on unique, individual style. The solution was a metaphor of exhibit as village. A wide variety of elements was set in a loose visual framework.
The Tiles of the Oceans is a monolithic wall of 54,000 classic blue and white tiles hand made in Portugal. The mural, six stories high and 240-feet-long, weaves through the interior and exterior of the Lisbon Aquarium, inviting people inside to cue up for the main exhibit. The images were first scanned on the computer and then pixilated. They are created from 64 geometric tile designs, each a percentage value of dark to light in 10 degree increments. Thirty different creatures from each of the world's oceans were selected to co-habitate this one space.