Hollywood & Highland Retail

Hollywood & Highland Retail

Merit Award
Hollywood & Highland Retail, TrizecHahn Development Corporation, Sussman/Prejza & Co.

The Hollywood & Highland retail/entertainment complex emerged as the cornerstone of one of the most celebrated boulevards in the world. The obvious challenge was to create a fresh, conceptual, graphic statement for a project whose subject matter had repeatedly overused every cliché in the book. The design approach was to create a comprehensive system of unified identification and wayfinding elements to be used as navigational tools within the built environment, directing visitors as they circulate through the impossibly complex nine-level architectural maze.

Sussman/Prejza & Co.
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