Hollywood

Hollywood Shadow Project

Honor Award
Hollywood Shadow Project, Cameron McNall, Architect

Completed in October 2001, the Hollywood Shadow Project is a series of seven installations dispersed throughout the production area of Hollywood. The designs are derived from photographs of familiar and iconic movie scenes. At the end of the day, the sun passes through these sculptures and casts shadows on other buildings. The intention is to evoke memory, as it is constituted via photographs and movies, and re-present this memory on the site of its invention: Hollywood. All of the sites incorporate buildings and businesses involved in making movies.

Cameron McNall, Architect

Hollywood & Highland Retail

Merit Award
Hollywood & Highland Retail, TrizecHahn Development Corporation, Sussman/Prejza & Co.

The Hollywood & Highland retail/entertainment complex emerged as the cornerstone of one of the most celebrated boulevards in the world. The obvious challenge was to create a fresh, conceptual, graphic statement for a project whose subject matter had repeatedly overused every cliché in the book. The design approach was to create a comprehensive system of unified identification and wayfinding elements to be used as navigational tools within the built environment, directing visitors as they circulate through the impossibly complex nine-level architectural maze.

Sussman/Prejza & Co.

Team America

Jury Award
Team America, Paramount Pictures, Rockwell Group

Matt Stone and Trey Parker, the wits who created South Park, tapped Rockwell Group to collaborate on the art direction for their new film, Team America. Rockwell Group led the production team in the creation of the film's unique and unexpected visual language. Simplified views of the cities and settings reflect the myopic viewpoint that Team America has as the World Police force.

Rockwell Group

Hollywood Hills Hotel

Merit Award
Hollywood Hills Hotel, Mel and Bernie Adler, Newsom Design

Septuagenarian brothers Mel and Bernie Adler own the Hollywood Hills Hotel; their parents bought the nondescript brick building in 1948. Located on a gritty urban street within walking distance of new glamorous hotels and restaurants on Hollywood Boulevard, the hotel badly needed a refresh. The remodel was a challenge: the budget was modest and the site was messy, with two imperfect buildings (the original 1929 building and a 1970s addition).

Newsom Design
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