Historic Houses Trust

Frost* Design

Identity of Sydney Living Museums

Frost Design (Sydney) created a brand repositioning for the Historic Houses Trust; the Trust’s 12 properties will be known as Sydney Living Museums. Informed by broad stakeholder and consumer research, the brand repositioning taps into the experience economy by creating opportunities for people to participate in living heritage rather than a passive educational approach. The new identity’s design centers on the idea of unlocking stories, and draws on the key as a symbol of entry into other peoples’ homes.

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