HGA

Heather Novak-Peterson

Heather Novak-Peterson, Associate AIA, SEGD, leads HGA’s EG Studio as Senior Environmental Graphic Designer and Associate Vice President in their Minneapolis office. She is an artist and visual storyteller focusing on designing branded environments and products for new and existing clients across HGA’s markets, including corporate, healthcare, and education. With more than 15 years of experience, Novak-Peterson has created custom art, graphics, branding, finishes, signage, and products for corporate offices, retail stores, restaurants, and residential buildings locally and nationally.

Heather Novak-Peterson
HGA
Minneapolis

International Dairy Queen, Inc. Corporate Headquarters

Merit Award 2020
International Dairy Queen, Inc. Corporate Headquarters

The design team viewed the new International Dairy Queen headquarters as an opportunity to tell the story of the IDQ brand through artfully integrated design and brand elements that create a unique experience. These design elements are refined and sophisticated yet maintain a quirky edge, an aesthetic coined by the design team as “sophisti-kitsch.”

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