From the SEGD Archives, circa 2014: At Adidas' new research and design building, Büro Uebule uses turbocharged typography to express the essence of sports.
Adidas’ new research and design center in Herzogenaurach, Germany, is the place where 1,700 workers develop new products for the world leader in sports equipment and apparel. It’s nicknamed “Laces” to describe the suspended walkways that crisscross its vast atrium, connecting departments and bringing employees closer together for collaboration and creativity.
Andreas Uebele’s award-winning work stands at the intersection of architecture, typography, and information design. He'll be a featured speaker during the 2014 SEGD Conference in Atlanta June 5-7!
In his book Signage Systems & Information Graphics, Andreas Uebele sets out to explain the rules of sign system design. Then he proceeds to disregard many of them.