Forcade Associates

For more than 25 years, Chicago-based Forcade Associates has been designing environments that inform and direct, and reflect the purpose within. We are a design firm and professional consultancy. But more importantly, we're a collection of industrial, environmental, interior and graphic designers who create tools and settings that do more than get people places, unveil an identity or establish a mood. Our focus is making genuine connections between people and the space around them. We do this through:

Roxanna Meyers

Roxanna Meyers is the President of Century Sign Builders in Albuquerque, New Mexico

Century Sign Builders (CSB) has been in the sign and wayfinding business for over 35 years. They are unique in the sign industry due to the fact that they design, manufacture/fabricate and install signs. Roxanna Meyers is a licensed subcontractor in AZ, CA and NM and is well versed in the construction industry.

Roxanna Meyers is the President of Century Sign Builders in Albuquerque, New Mexico
Century Sign Builders

John Moss

Serving as the Head of Design at Envision, John Moss is an experienced design leader with over 17 years of experience in retail, exhibit, interior, wayfinding and experiential design. With a proven knowledge in creative strategy, vision, and management he understands the level of professionalism and communication required for success in this field.

John Moss, Envision


Design is in the DNA of everyone at Envision. We are creative thinkers and strategic problem solvers, who live and breathe design, all working together to create and deliver exceptional wayfinding programs, integrated digital experiences, and custom retail fixtures to some of North America's best-known companies.

All of us at Envision share one belief – that great design solves complex problems and delivers elegant solutions. We work with our clients to understand their needs and provide innovative solutions that exceed their expectations.

Sarah Phillips

Picto Signs is a UK-based design-led wayfinding and signage company. Fronted by director Sarah Phillips, Picto provides turnkey signage solutions that include design, manufacture and installation – as well as wayfinding consultancy services.

Director Sarah Phillips has specialised in signage and wayfinding since graduating with a degree in Design for Industry from Northumbria University in 1989.

Sarah Phillips is a Director at Picto Sign Systems in Newcastle upon Tyne, UK.
Picto Sign Solutions Ltd
Newcastle upon Tyne, UK

Kevin Spencer

Kevin Spencer is a Junior Designer at Two Twelve in New York.

Kevin Spencer has a strong passion for environmental graphic design, wayfinding, packaging, and colorful graphic expression.

At Two Twelve he is a member of a team specializing in wayfinding solutions for healthcare, retail, residential, and many other unique and complex environments.

Kevin Spencer is a Junior Designer at Two Twelve in New York
Two Twelve
New York

Bob Harlow

Bob Harlow has recently opened Archetype’s Denver office and serves as an Account Executive for the custom fabrication firm.

Harlow joined SEGD in October of 1991 and attended his first national conference in New York City in August of 1992. In 1997, he joined SEGD’s Board of Directors and served as Industry Liaison for three years.

Bob Harlow, Account Executive, Archetype, Denver, Colorado


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