HOK (Chicago) has named Caroline Hinrichs director of business development for its Experience Design practice. Based in Chicago, she will oversee client development and relationships for the global experiential graphics and branding group. Hinrichs brings more than a decade of experience in business development in the architectural and design professions, with special expertise in experiential marketing.
Our Possibilities Sketchbook process can be summarized as rapid conceptualization through visual listening. The ideas generated in interviews and group discussions are turned into visual meeting notes. The sketchbook’s minimal investment in production allows all stakeholders’ ideas to live equally, side by side, inside a readily distributable, easily reviewable deliverable.
The HOK Experience Design team are integrators of space and message. Our days are spent scripting and storytelling, illustrating and communicating. Our value is in the ability to visualize the drivers of organization and enterprise. We make approachable, interactive and memorable experiences with a sense of place. We employ print and pixel, art and artifact, to create experiential environments that are on-brand and of-culture. HOK's professional offerings include design services for identity design, branded environments, media design, placemaking strategies, and wayfinding systems.
Parking garages can be not-so-compelling experiences, but they're a fact of life for many people. What can you do? HOK Visual Communications (Houston) makes them a little more colorful and fun.
Facilities are a media vehicle for on-brand, of-culture messages in HOK's design of TD Ameritrade's new headquarters.
Bullish on Brand
HOK creates a high-energy, richly textured corporate environment for financial client TD Ameritrade. Learn more about this and other Branded Environments projects at Design+Connections at ISA Sign Expo April 24 in Orlando!
TD Ameritrade’s new 11-story headquarters complex consolidates more than 2,000 corporate, technology, and operations employees, located in five offices around Omaha, into one of the country’s largest LEED-Platinum buildings.
Hal Kantner, AIGA, LEED GA, is the director of HOK’s visual communications group. Providing clients with creative programming and design, he brings organizational, marketing and management skills to the business of visual communications.
Learn about the latest in EGD Practice, Processes, Materials, and Products.
Register today! Don’t miss out on this exciting learning opportunity brought to you by SEGD and ISA.
Lilly’s Front Door
More than “lobby branding,” environmental graphics communicate Eli Lilly’s brand DNA and inspire employees and visitors alike.
When Hal Kantner’s HOK design team met for the first time with their Eli Lilly clients in early 2006, they were given a seemingly straightforward directive: brand the lobby.
On Monsanto's St. Louis campus, HOK teamed with Tempus Fugit to produce a whimsical signage solution to the Child Development Center. Interior and exterior graphics use a mixture of loose, handwritten and tight typeset fonts within each legend to represent the combination of children and adults that occupy the facility. All the sign elements attempted to use familiar residential elements in their construction. Many were retail purchased toys repurposed for sign content.
Nortel Networks, a wireless telecommunications company, asked for an innovative atmosphere in their R&D facility in Calgary. Located in the Canadian Rockies, the environmental graphics combined wireless imagery and wordplay with a site contextual "outdoorism" that dominated the location's culture, especially the younger tech industry workers employed at this campus.
The 94-year old Monsanto Company wanted to shed its image as giant chemical maker and re-engineer itself as a kinder, gentler "Life Sciences" start-up. It was the task of the designers to create a thematic scheme that would allow an effective design solution of essential elements such as visibility, legibility, and flexibility, all without compromising creativity. The goal was to create a wayfinding communication system that would give information to others and get people where they want to go while presenting a meaningful interpretation of identity.