The Experience Design group at HOK celebrates the culture and the people that make spaces unique. Together with our clients and architectural partners, we map out the journey and leverage brand strategy, so everyone can visualize your unique personality. And we recommend a variety of media platforms —seamlessly integrated with interiors and architecture—and intentionally selected for the most effective engagement, flow and impact.
HOK (Chicago) has named Caroline Hinrichs director of business development for its Experience Design practice. Based in Chicago, she will oversee client development and relationships for the global experiential graphics and branding group. Hinrichs brings more than a decade of experience in business development in the architectural and design professions, with special expertise in experiential marketing.
Our Possibilities Sketchbook process can be summarized as rapid conceptualization through visual listening. The ideas generated in interviews and group discussions are turned into visual meeting notes. The sketchbook’s minimal investment in production allows all stakeholders’ ideas to live equally, side by side, inside a readily distributable, easily reviewable deliverable.
HOK creates a high-energy, richly textured corporate environment for financial client TD Ameritrade. Learn more about this and other Branded Environments projects at Design+Connections at ISA Sign Expo April 24 in Orlando!
TD Ameritrade’s new 11-story headquarters complex consolidates more than 2,000 corporate, technology, and operations employees, located in five offices around Omaha, into one of the country’s largest LEED-Platinum buildings.
Hal Kantner, AIGA, LEED GA, is the director of HOK’s visual communications group. Providing clients with creative programming and design, he brings organizational, marketing and management skills to the business of visual communications.
On Monsanto's St. Louis campus, HOK teamed with Tempus Fugit to produce a whimsical signage solution to the Child Development Center. Interior and exterior graphics use a mixture of loose, handwritten and tight typeset fonts within each legend to represent the combination of children and adults that occupy the facility. All the sign elements attempted to use familiar residential elements in their construction. Many were retail purchased toys repurposed for sign content.