Harm Wondaal

Owner and President of Eurorouting

Harm Wondaal's background is in economics and information science which stand him in good stead as he observes that both economics and wayfinding are about human decision making and information processing.

In a familiar environment, wayfinding is unconscious and intuitive, people having acquired a mental map by learning and experience, accruing knowledge.  In an unfamiliar environment people are dependent on “knowledge in the world”.

Harm Wondaal, Managing Director of Eurorouting, Netherlands
Eurorouting Nederland BV
AC Leeuwarden
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