Greg Merkel

Greg Merkel

Greg Merkel is a Creative Director at ICRAVE and has been with the company since 2006. Greg has played an integral role during his tenure at the firm leading the design studio’s branding, digital experience and design work across mixed-use residential, hospitality and restaurants as well as airport projects.

Greg Merkel has played an integral role during his tenure at the firm leading the design studio’s branding, digital experience and design work across mixed-use residential, hospitality and restaurants as well as airport projects.
ICRAVE

Designing After Dark: Localizing the Experience of Fun with Cultural Sensitivity, Greg Merkel

Greg Merkel, Creative Director, ICRAVE (New York)
Merkel explores how you navigate tensions between cultural norms, consumer desires and client expectations (not to mention what’s legal) to develop design solutions. Merkel shares how his team localized the experience of fun with cultural sensitivity while reimagining iconic hospitality brands for emerging global markets.

Subscribe to RSS - Greg Merkel