Greg Merkel

Greg Merkel is a Creative Director at ICRAVE and has been with the company since 2006. Greg has played an integral role during his tenure at the firm leading the design studio’s branding, digital experience and design work across mixed-use residential, hospitality and restaurants as well as airport projects.

ICRAVE

Designing After Dark: Localizing the Experience of Fun with Cultural Sensitivity, Greg Merkel

https://segd.org/designing-after-dark-cultural-sensitivity-greg-merkel

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Designing After Dark: Localizing the Experience of Fun with Cultural Sensitivity, Greg Merkel

2020 SEGD Branded Environments: Day 1 Moderated Discussion

https://segd.org/2020-segd-branded-environments-day-1-moderated-discussion

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Designing After Dark: Localizing the Experience of Fun with Cultural Sensitivity, Greg Merkel

Greg Merkel, Creative Director, ICRAVE (New York)
Merkel explores how you navigate tensions between cultural norms, consumer desires and client expectations (not to mention what’s legal) to develop design solutions. Merkel shares how his team localized the experience of fun with cultural sensitivity while reimagining iconic hospitality brands for emerging global markets.

2020 SEGD Branded Environments: Day 1 Moderated Discussion

Moderated Discussion
Jean-Pierre Lacroix, President, Shikatani Lacroix (Toronto)
Dan Marino, LAB Senior Associate, Architect + Experience Designer, LAB at Rockwell Group (New York)
Greg Merkel, Creative Director, ICRAVE (New York)
Moderated by Anna Crider, SEGD President, Principal, Entro (New York)

Branded Environments 2020 Is Almost Here! Join this year’s presenters as they explore “Common Ground”

Read Time: 3 Minutes
The phrase “Common Ground” carries a lot of meaning these days. Learn how SEGD professionals are bridging differences and seeking solutions through design projects that span the world.

Just 1 Week Away! Branded Environments 2020

Read Time: 2 minutes
It's back by popular demand—and only one week away! SEGD once again hosts “Branded Environments” (or BE), a two-day event highlighting the work of designers who create meaningful, memorable, and effective customer experiences around specific brands.

2020 BE Speakers on the Loose! Who will you see in Vegas?

2020 SEGD Branded Environments Speakers image

Read Time: 4 minutes
With ground-breaking speakers come record-breaking attendance:
This year's Branded Environments program will feature a diversely skilled line-up of speakers whose work spans the globe. Learn from bright, innovative leaders who are challenging the traditional expectations of how brand impacts environment.

President Julie Vogel	Principal Designer Stewart Bailey	Senior Director, Brand Shane Trost
Business Development Cheryl Huffman	Project Manager Holly Nichols	Senior Designer Karen Fischer

SEGD

Greg Merkel

Greg Merkel

Designing After Dark: Localizing the Experience of Fun with Cultural Sensitivity, Greg Merkel

Image:

2020 SEGD Branded Environments: Day 1 Moderated Discussion

Image:

Designing After Dark: Localizing the Experience of Fun with Cultural Sensitivity, Greg Merkel

2020 SEGD Branded Environments: Day 1 Moderated Discussion

Branded Environments 2020 Is Almost Here! Join this year’s presenters as they explore “Common Ground”

Just 1 Week Away! Branded Environments 2020

2020 BE Speakers on the Loose! Who will you see in Vegas?

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