Greater Good Studio

George Aye - Design for Social Change

SEGD is an amazing community of designers, fabricators and manufacturers who create experiences that connect people to place. One of the many membership benefits of SEGD is a library of talks from SEGD's 4-6 events a year. Starting from 2014, these videos are available for viewing for members for free. If you are a member please log in (hint: top right below search) if not please join SEGD and experience its amazing resources.

Design Thinking for the Underserved

Greater Good Studio and DK Foundation

Changing Behavior, Changing the World

George Ayeand Sara Cantor Ayecreated Greater Good Studiobased on the core beliefs that research changes design, design changes behavior, and behavior changes the world. Both have backgrounds in engineering and design, and both are teachers (George is a tenure-track assistant professor at the School of the Art Institute of Chicago, while Sara lectures regularly on social design at the Kellogg School of Management and the School of the Art Institute). They both left jobs in traditional design firms to co-found their small Chicago-based studio focused entirely on underserved populations.

George Aye

George Aye is a founding partner at Greater Good Studio, and Assistant Professor at the School of the Art Institute of Chicago, in the Architecture, Interior Architecture and Designed Objects. As Design Director at Greater Good, he is responsible for translating user-centered design research into tangible design outcomes in the form of printed materials, software interfaces, hardware and software interactions, environments and user-centered experiences.

Chicago, IL

Sara Cantor Aye

Sara Cantor Aye is a co-founder of Greater Good Studio, a Chicago firm that uses design methods to solve social problems. At Greater Good Studio, Sara leads a team of designers and researchers working on issues from early literacy to clean water to tenants' rights. She has 10 years of experience designing new research methods, synthesizing compelling insights, and framing strategic opportunities.

Photograph of Sara Cantor Aye, Greater Good Studio
Chicago, IL
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