David Osborne is the Founder of Graphia Brands in Hong Kong.
Founder and Chairman of gB, David Osborne continually seeks better ways to improve the discipline of environmental graphics. He actually hates signs. David Osborne introduced the idea of wayﬁnding not as signage design but as experience design, and he continually encourages his five design teams to ﬁnd better, more intuitive ways to guide and orient people in the built environment. He holds a PhD from Coventry University in England and his continued research area is consumer behavior in the built environment.