Gnu Group

Skylar Hayden

Skylar Hayden is a multi-disciplinary designer eager to explore everything the Experiential Design industry has to offer.

Currently working at GNU Group in their Northern California office, he is meticulously learning the fundamentals of experiential graphic design and wayfinding, and endlessly researching all things related to the industry.

Skylar Hayden
GNU Group
San Francisco

Andrea Guzman

Andrea Guzman is Director of Program Management at GNU Group with 17 years of experience, developing, planning, managing and implementing design and construction projects for healthcare organizations and real estate developers. As the senior program manager for healthcare assignments, Andrea Guzman has been key in stewarding dozens of large scale, multi-faceted projects. She leads the GNU Group’s Healthcare Studio’s program management team.

Andrea Guzman, GNU Group
GNU Group
San Francisco

Philip Murphy

In his 22 years as the President and CEO of GNU Group, Philip Murphy has had the chance to fully develop the four-person Leadership Team that represents the next generation. Managing a creative practice is its own on-going design assignment and Phil has relished the opportunity to evolve the firm.  However, his focus throughout his career has been adding to the efficacy of how people experience the built environment- particularly how they find their way.

Philip Murphy, GNU Group
GNU Group
San Francisco

GNU Group

GNU Group is one of experiential graphic design's most venerable practices. We were there at the birth of the profession and were among the founders of SEGD. For over 4 decades we've grown along with the Society, pioneering, practicing and expanding the boundaries of experiential graphic design.

Rich Burns - Branded Environments

SEGD is an amazing community of designers, fabricators and manufacturers who create experiences that connect people to place. One of the many membership benefits of SEGD is a library of talks from SEGD's past events. All videos from 2014 through 2019 are available for viewing for members for free. 

If you are a member please log in (hint: top right below search) if not please join SEGD and experience its amazing resources. First year members receive a discount on the member rate!

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