Lighting the Way
Tampa’s new wayfinding system shows off the city’s assets and gives it a bright new identity.
Tampa’s second-generation wayfinding system needed to connect the city’s 300,000 annual visitors to major destinations, point the way to downtown parking garages, and provide a new pedestrian wayfinding component.
Almost as important, it needed to provide the city with a fresh new identity—minus the clichéd palm tree and beach graphics many people associate with Florida.