GHD Partners

8 New Branded Environments You Can Learn from Now

WAF London

Branded environments are the ultimate asset for companies that understand the value of expressing their brand in everything they do and every place they do it. What makes a successful branded environment? We asked the designers leading SEGD's Branded Environments (Be) Workshop what is inspiring them right now. You’ll hear more at the Be Workshop August 20 in Los Angeles, but in the meantime, here’s a sneak peek at some secrets to success in branded environments!

Harnessing the Power of the Brand

Hy Vee Hot Zone at Arrowhead Stadium

In an uber-competitive global marketplace, design is a powerful differentiator, a tool that can help companies advance innovation, facilitate cultural transformation, and recruit and keep top talent. It’s also great for the bottom line: a 2013 DMI study showed that compared to a 75% increase in the S&P 500 index between 2003 and 2013, design-centric companies grew at an astonishing rate of 299%!

>> Learn how to unleash the power of the brand at the SEGD Be Workshop August 20 in Los Angeles!

2015 SEGD Global Design Awards- Where Digital and Physical Meet

WASHINGTON, DC – In a world increasingly enabled by digital technology, designers are continuing to experiment with ways to integrate electronic and traditional media. And experiential graphic designers in particular are learning how to use digital technology—not to replace physical environments—but to enhance users’ enjoyment of the “real” world with the immense content and data created in the virtual world.
 

Panasonic's Graphic Genius

Panasonic office, Newark, New Jersey

Panasonic’s North American headquarters celebrates innovation and the world-changing people who make it happen.

Innovation drives Panasonic and is at the heart of everything the company does. But sometimes, even huge multinational corporations need to be reminded of their roots. When the company moved from Secaucus, N.J., to the Newark waterfront just across the river from Manhattan, it wanted to celebrate innovation and the people who make it happen.

Tips from Graham; 2015 Global Design Awards Jury Chair

Photo montage: Graham Hanson/GDAP Jury

Considering entering the 2015 SEGD Design Awards? Let me assure you, there’s no better time to start. With more categories than ever, the odds of winning are better than you think! On top of that, we’ve assembled a fantastic team of jurors who will deliberate intensively and collectively over three days to determine the winners. We the jury pride ourselves on our selection process being neither subjective nor arbitrary nor imbalanced.

All that said, here are a few tips to help make your entry stand out:

 

2015 SEGD Global Design Awards Jury

The 2015 SEGD Global Design Awards Jury is chaired by Graham Hanson, founder and president of Graham Hanson Design, the award-winning branding, strategy, and interactive design firm based in New York. Hanson’s recent work includes large-scale projects for the Kuwait National Museum, Saks Fifth Avenue OFF 5th, Carnegie Hall, and Google.

Past jurors have included global design leaders, among them Ken Carbone, Massimo Vignelli, Phil Freelon, Ellen Lupton, Min Wang, David Vanden-Eynden, Chris Calori, Clifford Selbert, and many others.

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