Germany

Adidas Laces Wayfinding and Graphics

Adidas Laces Wayfinding and Graphics

From the SEGD Archives, circa 2014.

On the Move

At Adidas' new research and design building, Büro Uebule uses turbocharged typography to express the essence of sports.

Adidas’ new research and design center in Herzogenaurach, Germany, is the place where 1,700 workers develop new products for the world leader in sports equipment and apparel. It’s nicknamed “Laces” to describe the suspended walkways that crisscross its vast atrium, connecting departments and bringing employees closer together for collaboration and creativity.

Andreas Uebele

Architype

Andreas Uebele’s award-winning work stands at the intersection of architecture, typography, and information design. He'll be a featured speaker during the 2014 SEGD Conference in Atlanta June 5-7!

In his book Signage Systems & Information Graphics, Andreas Uebele sets out to explain the rules of sign system design. Then he proceeds to disregard many of them.

VEAG Media Facade

Honor Award
VEAG Media Facade, PLEX GmbH

In visual communications, architecture and the architectural environment are increasingly important parts of corporate identity. In this way, the façade of the VEAG (Vereinigte Energiewerke AG) administration building has become a message. The VEAG building signals openness and farsightedness – this building is on the move! Eighteen windows are fitted with Priva-Lite glass panes. Pressing a button makes them opaque or completely transparent. The panes are back-projection screens. Digital projectors in the building screen five-story-high dynamic film by internationally acclaimed artists.

PLEX GmbH

Neue Nationalgalerie

Merit Award
Neue Nationalgalerie, Jenny Holzer, Sunrise Systems

Like much of her work, Jenny Holzer's installation at the Berlin Neue Nationalgalerie was site-specific, made especially for a specific space and designed to last a particular length of time. However, this exhibition has become a permanent part of Berlin's new national gallery due to its success and Holzer's thoughtful response to the building's architecture.

Sunrise Systems

Zeche Zollverein Wayfinding

Honor Award
Zeche Zollverein Wayfinding, Landesentwicklungsgesellsutag (LEG Research and Development Company), F1RST DESIGN

Zeche Zollverein is an abandoned coal mine in Essen, Germany, in the Ruhrgebiet, once the country’s industrial heartland. Shut down in 1986, it was added to UNESCO’s list of World Heritage Sites in 2001 due to its significance as a coal-mining operation as well as its design features, including several 20th century buildings of architectural significance.

F1RST DESIGN

E.ON Visitor Center

Merit Award
E.ON Visitor Center, E.ON Kraftwerke, Kubik BV

E.ON, one of the largest energy companies in the world, needed a visitor center for its new power plant that would help visitors explore the role of energy in their lives, answer questions about different energy sources, and promote energy conservation. E.ON also wanted to encourage visitors’ feedback on local energy concerns and issues.

Kubik BV

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