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10 Recent Digital Projects Shaping Experiential Graphic Design

Image: 10 Recent Digital XGD Projects

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We asked several of the most tech-savvy experts within the SEGD community for their picks of the most recent and influential experiential graphic design using digital technology. The main criteria informing their choices were: shows significant innovation, inspiration and has raised the bar for experiential graphic design.

NOTE: This list has been compiled from our experts' top recommendations and is in no way comprehensive or presented in any specific order. 

Ambient Learning: An investigation of integrating graphic design into school environments to enrich educational opportunities.

The design of education environments can serve not only aesthetic, inspirational needs but also practical ones. The integration of architecture and environmental graphic design communicates and reinforces core concepts and ideas related to the students’ ongoing studies. Importantly, this opportunity applies to all learning environments—low cost can yield high-impact results. We believe creative, unexpected design intervention can assist current schools that are struggling to keep students engaged, and also act as a catalyst for a new type of school environment that sets a precedent for high-performance learning facilities. The success of not-for-profits such as Publicolor in using design to improve student outcomes serves as inspiration for our ideas.

CityCenter Las Vegas Environmental Graphics and Wayfinding

A truly unique project from the SEGD archives circa 2010, CityCenter Las Vegas had a dream-team of five firms working on experiential graphic design. The 76-acre site sits on one of the world’s most notorious streets, where the development company commissioned eight world-renowned architects, 15 fine artists, more than 250 design firms, and 9,000 construction workers to realize an unprecedented $8.5 billion “urban resort”.

Eric Levine - Alaska Airlines Brand and Wayfinding

SEGD is an amazing community of designers, fabricators and manufacturers who create experiences that connect people to place. One of the many membership benefits of SEGD is a library of talks from SEGD's 4-6 events a year. Starting from 2014, these videos are available for viewing for members for free. If you are a member please log in (hint: top right below search) if not please join SEGD and experience its amazing resources.

2016 SEGD Global Design Awards: Creative Experiential Designs that Communicate

WASHINGTON, DC – In a world that is increasingly complex visually, designers are experimenting with ways to enhance users’ enjoyment of the “real” world with creative experiential designs that communicate. Operating at the intersection of communications and the built environment, the field of experiential design embraces a wide range of disciplines including graphic design, architectural, interior, landscape, digital and industrial design.

Hyundai Card Music Library

Merit Award 2016
Hyundai Card Music Library

Music-loving members of Korea’s largest credit card company, Hyundai Card, have a new venue to call their own. Set within a steep hillside in the rapidly changing Yongsan (“Dragon Hill”) district overlooking Seoul to the south, the Hyundai Card Music Library + Understage is the latest outpost to join a handful of exclusive card-member amenities.

Jury Announced for 2016 SEGD Global Design Awards

Stephen Minning of BrandCulture (Sydney) leads a team of eight acclaimed multidisciplinary designers.

WASHINGTON, DC – Stephen Minning,founder and managing director of one of Australia’s leading design and brand studios, will serve as Chair of the 2016 SEGD Global Design Awards jury. He’ll lead a panel of eight other acclaimed designers representing a wide range of disciplines, from interactive experience design to architecture and wayfinding.

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