Gensler

2022 SEGDVoices - Sustainability Insights for EGD

 

Peter Muller, PMP, LFA, ENV-SP, Design Resilience Leader, Design Manager, Associate will be leading our upcoming SEGD VOICES webinar on Sustainability Insights for Environmental Graphic Design. Peter will provide tools and techniques that he has implemented as a Design Resilience Leader for Gensler's Brand Design practice area, where he leads sustainable brand design solutions, client advocacy, talent development, and environmentally responsible brand strategy. 

Insider Tours at the 2022 Wayfinding + Placemaking Symposium

Insider Tours at the 2022 Wayfinding + Placemaking Symposium

Read Time: 2 minutes
In just two weeks SEGD will be hosting our annual Wayfinding + Placemaking Symposium! This year’s virtual event includes project case studies, such as a welcome center for a local food bank and the co-creation of a destination community hub. This year’s Symposium will include in-person gatherings in Los Angeles, California. Registration is required to participate in an Insider Tour.

Hello and a Sustainability Message from new SEGD Seattle Co-Chair, Peter Muller

Hello and a Sustainability Message from new SEGD Seattle Co-Chair, Peter Muller

Read Time: 3 minutes
Hello SEGD community and thank you so much for welcoming me into my new role as Co-Chair for the Seattle chapter, alongside and in partnership with such a talented and intelligent cohort of design professionals. I am so excited for the opportunity to further SEGD’s mission to educate, inspire, and connect with the local multidisciplinary community of designers here in the Pacific Northwest. In honor of Earth Day this year, and as a way to help introduce myself to you all, I wanted to share a little bit about how our firm, Gensler, and specifically its Brand (EGD & Signage) practice area, has been assembling, planning, and designing for a resilient, carbon-free future in the face of today’s climate crisis.

Tetra: Kinetic Sculpture

Finalist 2020
Tetra: Kinetic Sculpture

Tetra is a large-scale environmental installation permanently residing in the welcome area of Xandr, AT&T’s advertising and analytics division’s corporate office. The identity of the site was to be enduring and exude dynamic energy integral to the spirit of innovation. The form pulls inspiration from AT&T founder Alexander Graham Bell and his tetrahedral box kites.

Traxys North America Workplace

Finalist 2020
Traxys North America Workplace

A worldwide leader in the metals, minerals and mining industries, Traxys story is brought to life in their 30,000 square-foot Manhattan Headquarters. Upon arrival, guests are welcomed into the space with a digitally enabled mineral specimen display that showcases ten of the most prominent minerals for the company’s business. The scope of the project included interior architectural design, digital experience, signage & wayfinding, interiors programming, and workplace strategy.

Intel Megalab Lobby

Finalist 2020
Intel Megalab Lobby

An unexpected trek at warp speed: re-envisioning the client’s journey into the future.

Rethinking an existing space and transforming it into an experience that embodies Intel’s Mega Lab, this connection area has a strong concept and environmental graphic implementation that enhances the user experience. Transparency, voids and dynamic, high-contrast graphics generate a futuristic journey that links the once-isolated Megalab. Revealing itself as the user navigates it, the space constantly offers a flexible journey of discovery into Intel’s most innovative lab.

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