For a commission, DropShop manages the customer experience around an eBay auction, from photography through shipping. The overall objective is a retail presence that communicates the startup company's function and identity, while making a strong dramatic statement. All aspects of the design program, including website, architecture, corporate identity, etc., work holistically to establish a strong brand. The identity, graphics, and color palette are simple, clear, and bright. This communicates a friendly, non-intimidating, yet compelling message.