Building immersive experiences that bring the future forward.

As a Design Director in Gensler’s Brand Design studio, Jessica combines her leadership in graphic communication, brand strategy, and environmental design to create thoughtful solutions within the built environment. With over 15 years of experience, she is a collaborative designer that works closely with architects, interior designers, strategists, technologists, and media designers to deliver innovative design solutions that push projects to higher levels.

Peter Muller is an SEGD Seattle chapter co-chair

Peter is a dynamic Design Manager and the Global Design Resilience Practice Area Leader for Gensler Brand. With nine combined years of experience in project management, branding, and technical sign manufacturing, he showcases a compelling portfolio of iconic EGD and signage projects - from the Pacific Northwest to Utah, Texas and New York, to India, Malaysia, Germany, Australia and beyond.

Alex Burkholder has made a career of enabling strategic, award-winning experiential graphic design & wayfinding. As director of Gensler Seattle's brand studio, Alex Burkholder leads a team designing thoughtful solutions for workplace, cultural, exhibit and institutional clients. Alex Burkholder has over 12 years of graphic, experience, and print design management. As Gensler's Northwest Brand Practice Area Leader, Alex can often be found in Portland, Vancouver, and the Bay.

Nick Ross is a graphic designer in San Francisco with a passion for social justice and community-focused design. Nick develops strategic experiential, wayfinding, and signage solutions for brands and clients across print, digital, and spatial formats. Nick is a knowledge leader for technical design aspects including: programming, code requirements, and fabrication of environmental graphics and signage.